Strategic Marketing courses Hammersmith

...Criteria used to identify and select international markets. How environmental factors influence the choice of international marketing strategy decisions... Learn about: Strategic Planning, International Marketing, Strategy Development...

...of international marketing strategy decisions. Various international market entry methods. Different levels of a proposition. Various types of product... Learn about: Marketing Management, Marketing Strategy, Marketing Communications...

...The main issues associated with strategy implementation, including the principles of marketing metrics. Key elements of a marketing... Learn about: Marketing Communication, Marketing Processes, Marketing Management...

...How practitioners measure the effectiveness of social media marketing. Crowdsourcing and how it can be harnessed for marketing. Characteristics and principal... Learn about: Media Marketing, Digital Marketing, Marketing Management...

...for strategic management implementation. Show how the Balanced Scorecard brings together the various elements of the implementation process... Learn about: Resource Allocation, Strategic Management, Strategy planning...

...Characteristics of strategic account management. The value and role of sales promotions. Ways in which sales promotion is thought to work. The merits... Learn about: Social Media, Direct Marketing, Public Relations...

...Reassessing and Revising Strategies and Plans Purpose and desired outcomes Building a strategic management system Process design and action guidelines... Learn about: Strategic Planning...

...Apply empirical evidence and guidelines to the various options in order to assist the selection procedure. Describe the main elements of the classic prescriptive... Learn about: Strategic Management...

...Uses of knowledge management systems in CRM. How analytical CRM supports strategic and operational CRM. How analytics support customer management strategy and tactics... Learn about: Sales and marketing, Data Mining, Sales Training...

...co-operation strategies. Outline the main aspects of game theory and the implications for strategy dynamics...

...an organisation’s management style at the same times as changing its strategy. Outline the six main types of organisation structure and assess their advantages...

...The concept of positioning. How the use of perceptual maps can assist in the positioning process... Learn about: Segmentation limitations, STP process, Target markets...