Strategic Marketing courses Hammersmith

...Criteria used to identify and select international markets. How environmental factors influence the choice of international marketing strategy decisions... Learn about: Strategy Development, Strategic Planning, International Marketing...

...of international marketing strategy decisions. Various international market entry methods. Different levels of a proposition. Various types of product... Learn about: Marketing Communications, Marketing Management, Marketing Strategy...

...The main issues associated with strategy implementation, including the principles of marketing metrics. Key elements of a marketing... Learn about: Marketing Tools, Marketing Strategy, Marketing Communications...

...How practitioners measure the effectiveness of social media marketing. Crowdsourcing and how it can be harnessed for marketing. Characteristics and principal... Learn about: Marketing Communications, Marketing Management, Media Marketing...

...for strategic management implementation. Show how the Balanced Scorecard brings together the various elements of the implementation process... Learn about: Strategic Plan, Resource Allocation, Strategic Management...

...Characteristics of strategic account management. The value and role of sales promotions. Ways in which sales promotion is thought to work. The merits... Learn about: Sales Promotion, Marketing Communications, Direct Marketing...

...Reassessing and Revising Strategies and Plans Purpose and desired outcomes Building a strategic management system Process design and action guidelines... Learn about: Strategic Planning...

...Apply empirical evidence and guidelines to the various options in order to assist the selection procedure. Describe the main elements of the classic prescriptive... Learn about: Strategic Management...

...Uses of knowledge management systems in CRM. How analytical CRM supports strategic and operational CRM. How analytics support customer management strategy and tactics... Learn about: Sales Marketing, Customer Relationship Management, Sales and marketing...

...co-operation strategies. Outline the main aspects of game theory and the implications for strategy dynamics...

...an organisation’s management style at the same times as changing its strategy. Outline the six main types of organisation structure and assess their advantages...

...The concept of positioning. How the use of perceptual maps can assist in the positioning process... Learn about: STP process, Business Markets, Target markets...