Marketing : Advertising and Networking

Very few businesses can get by without effective and ongoing advertising. Particularly in the SME sector, where competition is even more ferocious. More often than not, the way a business approaches advertising and networking will determine whether and to what extent it succeeds. Advertising is all about getting your brand’s message out to the right people. Similarly, networking provides you with the opportunity to get your brand’s representatives known to the right people. As a smaller or newer business, it can be difficult to know where to start in both respects. Nevertheless, the greater your investment in advertising and networking, the more likely it is your brand’s voice will be heard.

This exclusive tutorial has been designed for anyone looking to improve their advertising and networking skills for the benefit of their business. Study a series of long-standing advertising myths and the respective truths behind them, along with the basics of internet marketing and how to make the most of e-mail marketing. Explore search engine optimisation, how to leverage social media, the most important rules for effective networking and more.