Marketing And Advertising Law 2011

Marketing professionals are always looking for new and original ways of reaching customers, whether through promotions, branded content or advertising on various media channels. Whilst this has given rise to increasingly creative and innovative marketing campaigns, it has been accompanied by a considerable increase in regulation which, at its best, may hinder a carefully planned campaign. At its worst, it could result in criminal liability for the individual advertiser or their organisation.

This one-day conference will examine the commercial, legal and regulatory issues of the modern marketing mix and give you the guidance you need to ensure that your strategies are sound and that you are in a position to avoid the hidden pitfalls in order to produce highly successful campaigns.

By attending this course you will:
1 Benefit from over 100 years’ worth of shared experience from many of the UK’s leading experts in the field
2 Learn from speakers including highest Chambers ranked leaders and advisors to the ASA, leading ad agencies and main industry bodies
3 Find out how to plan your campaigns/promotions to best comply with the ASA policed Codes and minimise the risk of criminal liability to you and your organisation
4 Learn from real life case studies on cross-border marketing, dealing with competitors and practical steps to deal with the latest law and regulation
5 Receive guidance on recent cases and Social Media, Data Protection and other pitfalls to watch for