Marketing and Management BA Honours (NN52)

Our degrees are divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage.

Please be aware that programme modules do change and therefore may differ for your year of entry.

• BUS1001 Introduction to Management and Organisation
• BUS1004 Critical Perspectives on Business Growth
• MAS1403 Quantitative Methods for Business Management
• MKT1002 Introduction to Marketing
• MKT1004 Academic and Professional Skills
• MKT1007 Consumer Behaviour

• BUS2025 Managing Human Resources
• BUS2032 Service Operations Strategy and Management
• MKT2001 Global Marketing
• MKT2004 Research Methods for Business and Marketing

You take 40 credits from the following modules:

• BUS2011 Business Enterprise
• BUS2019 Understanding Work and Organisations
• MKT2008 Services Marketing
• MKT2009 Strategic Marketing
• MKT2010 Marketing Communications
• MKT2011 Sales Management and Marketing Channels
• NCL2007 Career Development for Second Year Students
• SPA1001 Business Spanish

Between Stages 2 and 3 you may choose to spend a year in a relevant work placement. There is also the opportunity to take part in the Erasmus exchange scheme which involves a period of study and/or work placement in Europe.

• MKT3015 Intercalating Year Personal Learning Record
• MKT3016 Intercalating Year Reflective Learning Account

• BUS3050 Management and Creativity, Design and Innovation
• MKT3012 Direct and Digital Marketing

You choose one of the following modules:

• BUS3051 Management Studies Dissertation
• BUS3053 Management Consultancy Project
• MKT3096 Contemporary Marketing Dissertation
• MKT3097 Marketing Consultancy Project

You take 40 credits of modules from the following list:

• BUS3004 Electronic Business
• BUS3021 International Human Resource Management AND
• BUS3024 Critical Perspectives on Human Resource Management in Britain
• BUS3047 Management in Practice (with Business Game)
• BUS3016 Managing and Governing Public Services
• MKT3004 Analytical Techniques for Marketing
• MKT3006 Advertising and Integrated Brand Promotion
• MKT3014 New Product and Service Development
• MKT3095 Cultural and Heritage Marketing
• NCL3007 Career Development for Final Year Students (if NCL2007 has not been studied) OR
• NCL3008 Advanced Career Development
• SPA2001 Business Spanish 2

If you have been unable to take the following options in Stage 2, you may choose one of the following modules, timetable permitting:

• MKT2009 Strategic Marketing
• MKT2011 Sales Management and Marketing Channels

At Newcastle University Business School, we provide an extensive range of opportunities to all students to enable you to develop personal, employability and enterprise skills and to give you a real edge in the employment market after you graduate.

In 2009, 83 per cent of UK and EU Newcastle University Business School graduates who responded to our survey were in employment or further study within six months of graduating. Feedback from employers on the quality of our graduates continues to be excellent.

The success of our graduates is reflected in the globally recognised list of companies within which a number have found employment, including:

• Ipsos Mori
• L’Oréal
• Accenture
• Media Comm
• Microsoft
• Sainsbury’s
• Von Essen Hotels
• Shell
• Nestlé
• HSBC International

Many of our students undertake optional 12-month commercial placements, giving them invaluable business experience and a real advantage when it comes to securing the top graduate jobs.

Find out more about the career options for Business Management and Marketing from Prospects: The UK's Official Careers Website.

The Business School runs a Career Development Week for all Business School students to give you an insight into possible career options. We also have a dedicated Placement Officer who can help you find a work placement in your area of interest.

For more information about the careers support available for Business School students, visit the Business School website.