Marketing & Brand Management MSc

Ability to assess and develop brands from business and design perspectives.
The opportunity to achieve a CIM Diploma in Professional Marketing, as a result of exemptions awarded by the CIM for this masters.
Career and employability focus through integrated tasks and workshops.
Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students.
You will put theory into practice through applied in-class exercises as well as exciting assessments that enable you to devise strategic brand management and integrated communications plans via live company briefs.
Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today's competitive landscape.
Special industry events organised by our Alumni department provide excellent opportunities for networking.
Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Recent alumni from our range of marketing postgraduate courses have taken numerous professional roles, including:

campaign manager at Conde Naste Publications;
business manager for North America at RHN;
CEO at British Venezuelan Chamber of Commerce;
consultant at Marketability;
director at Matrix Data;
European consumer insight manager at Unilever Bestfoods;
media planner at Mindshare Media Agency;
relationship marketing manager at Eurostar;
senior marketing manager at the AA;
strategic design consultant at Royal & Sun Alliance;
UK advertising manager at HSBC; and
vice president at City Group.

A good bachelor's degree, or equivalent, in any discipline.

Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain a CIM professional qualification through the CIM Graduate Gateway scheme.

CIM accreditation

CIM qualifications are highly sought after by employers. The combination of a master's degree and a CIM professional qualification will strengthen your CV and mark you out as a master of your subject who can also demonstrate professional acuity and relevance.