Marketing, Business Management, BSc

Master

In Birmingham

Price on request

Description

  • Type

    Master

  • Location

    Birmingham

Our BSc Business Management with Marketing programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists.

Facilities

Location

Start date

Birmingham (West Midlands)
See map
Birmingham B15 2TT

Start date

On request

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Reviews

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 4 years

Subjects

  • Marketing
  • Credit
  • Business and Management

Course programme

First Year Core modules

  • Managing Financial Resources
  • Introduction to Marketing and Communications (IMAC)
  • Management Education and Learning A and B
  • Organisations, Management and Entrepreneurship
  • Digital Business
  • Widening Business Horizons

Take one of the folllowing modules, depending on prior qualifications:

  • Economics for Business A
  • Economics for Business B
Second Year Core modules
  • Research Methods
  • Responsible Business: Theory and Practice
  • Marketing Communications
  • Consumer Behaviour
  • Marketing and New Technology
Optional modules
  • Students will also choose an optional module from a list provided by the department.
Final Year Core modules
  • Marketing Strategy: From Analysis to Implementation
  • Contemporary Issues in Marketing
  • Branding in the Digital Age
  • Either a 40 credit Dissertation or 20 credit Extended Essay
Optional modules
  • Students who have chosen a 20 credit Extended Essay must choose a further 40 credits of optional modules. Students who have chosen a 40 credit dissertation must choose a further 20 credits of optional modules.

Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2020. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.

Marketing, Business Management, BSc

Price on request