Marketing for Business Professionals
Course
In Coventry
Description
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Type
Course
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Location
Coventry
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Duration
2 Days
This practical and interactive programme will show you the principles of business to business and consumer marketing and the skills of marketing practice. Suitable for: Business Professionals
Important information
Documents
- Customer Information Sheet
Facilities
Location
Start date
Start date
About this course
None
Reviews
Teachers and trainers (5)
Anushka Stach
Trainer
BEd, NLP Master Practitioner Anushka specialises in training which focuses on personal and interpersonal communication skills. She brings her highly motivational energy and enthusiasm to a range of areas from sales and customer service to management and train the trainer programmes. Her flexible approach and breadth of experience means she is happy working in any sector.
Audrey Bryce
Trainer
Audrey is a specialist trainer in telephone techniques and customer service. With over 20 years experience in training, she has extensive experience in a variety of sectors and she started out in media. During this time Audrey has worked closely with blue chip companies and SMEs and throughout she has focused on educating students on the importance of professional training and the positive impact it can have on their future career.
Hugh Alford
Trainer
BSc Joint Hons Hugh specialises in training field selling, desk based account development by telephone, and selling through channel partners. He has designed and implemented over 400 in-company courses in industrial, service and business to business sectors. He authored TACK's Buyer’s Views of salespeople research in 1997, 2002, 2005 and 2008.
Judy Brown
Trainer
BEd, BA Judy specialises in all areas of management development, leadership and interpersonal Skills. She also runs sales courses and has delivered programmes to many multinational groups. Judy has an innovative and creative approach to training, making it fun as well as developmental.
Martin Dodds
Trainer
ACIB Martin specialises in sales management and management training as well as presentation skills and negotiation. As a qualified banker he was previously responsible for selling financial services. Martin works closely with a number of multinational companies both in the UK and internationally.
Course programme
Marketing for Sales Professionals
Learn the theory and put winning marketing plans into practice
Business need
Business performance can be substantially improved when sales and marketing are aligned. By coordinating planning and tactical activities and developing a better understanding of each other’s disciplines you will drive customer loyalty and ultimately business results.
High Spots
- Apply the Marketing Mix – understand the elements that make up the Marketing Mix and successfully apply them to a real scenario
- Conduct actionable marketing research – appreciate how professional marketing research provides customer insight to help secure competitive advantage
- Assess the competitive strength of your products and services – using models you’ll understand why different products and services require different levels of management and investment
- Develop marketing communications that hit the right targets – learn about different communication objectives and best promotional channels to deliver persuasive messages to your target audience
- Price your products and services effectively – understand why pricing decisions are critically important and how to make informed decisions
- Exploit the right distribution channels to maximum effect – select your best channels, assess outsourcing opportunities
- Apply your skills – a practical case study helps you combine all the ingredients of a winning marketing plan and you’ll take away a template to develop your own plan
Additional information
Marketing for Business Professionals