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Marketing Communications and Advertising BA (Hons)
Bachelor's degree
In Sheffield ()
Description
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Type
Bachelor's degree
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Duration
3 Years
Gain the skills and attributes for a career in marketing communications and advertising.Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.Develop an in-depth understanding of up-to-date marketing communication concepts and techniques.Have the opportunity to study abroad — with Erasmus funding available for European placements.Create a portfolio of work to show future employers a creative and innovative skill set.Embrace the changing nature of contemporary business and the marketing communications environment. Develop your intellectual knowledge of marketing communications and advertising, balancing theory and practice.You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience.You are provided with an academic and professional advisor in each year of your studies who will support you with personal and professional development planning and review.
About this course
Develop the knowledge, skills and expertise that you need to work in today's evolving marketing communication industry
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:BBC at A Level DMM in BTEC Extended Diploma.A combination of qualifications, which may include AS levels, EPQ and general studies.
This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
Reviews
Subjects
- Retail
- Event Management
- Psychology
- Options
- Public Relations
- Marketing
- Sales
- Marketing Communications
- Advertising
- Public
- Project
- Planning
- Communications
- Industry
- Communication Training
- Media
- Sales Training
Course programme
You learn through
- lectures
- seminars
- problem solving exercises
- case studies
- individual and group presentation
Applied learning
Work placements
The course incorporates and actively encourages work-based and work-related learning. Work-based learning is primarily through optional placements, where the course allows you the opportunity to undertake an industry placement. This is typically 48 weeks long in your third year of study.Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme.Live projectsIn the second year of the course, you undertake a comprehensive set of activities focused on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course.
Networking opportunities
We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.Future careers
This course prepares you for a career as acommunications assistant executivedigital communications assistant executive advertising assistant or executiveagency account executivepromotional manager assistant brand managercreative team leadershipevent and exhibition management sales and promotional management public relations assistant or executivePrevious graduates of this course have gone on to work forGoogleMicrosoftMcCann EriksonWDMP?ber
Agency Tesco Morrisons Disney Homebase Wilkinsons
Go Outdoors Boots ESPN Harrods
Marketing Communications and Advertising BA (Hons)