Marketing Communications
Course
In Bude
Description
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Type
Course
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Location
Bude
Marketing Communications Course Is marketing communications essentially just to do with sales and profits and activities such as advertising? Certainly, you learn in this course that sales and profits, together with the tools and techniques of advertising, are important considerations and tools of marketing communications. Virtually all organisations at some time need effective marketing communications. This need cuts across different types of organisations from profit seekers to not-for-profit organisations, across different types of situations and problem areas such as the need, say, to minimise adverse publicity through to the need to increase public donations. And it encompasses the relatively small local company through to the major multi-nationals operating on a global basis. Effective marketing communications has become even more important to organisations, but at the same time, more complex and difficult to plan.
Facilities
Location
Start date
Start date
Reviews
Subjects
- IT
- Marketing Communications
- Marketing
- Communications
Course programme
Syllabus
Unit 1: Marketing Communications: Nature, Purpose and Process
- Introduction
- Objectives
- Exchange Processes and Marketing Communications
- Marketing Communications Mix
- Managing and Planning Marketing Communications: Key Tasks
- Communication Theory: Models of Communication
- Buyer Information Processing
- Factors Affecting Buyer Information Processing
- Summary
- Further Reading
Unit 2: Advertising
- Introduction
- Objectives
- What is Advertising?
- Theories and Models
- Message Design
- Media Planning
- Elements of Media Planning
- Concepts and Techniques in Media Planning
- Evaluating and Controlling Advertising
- Summary
- Further Reading
Unit 3: Sales Promotion and Personal Selling
- Introduction
- Objectives
- Overview of Sales Promotion
- How Sales Promotion Works
- A Strategic Approach
- Sales Promotion Methods
- Other Issues in Sales Promotion
- Personal Selling
- Sales Force Management
- Summary
- Further Reading
Unit 4: Sponsorship, Public Relations, Direct Marketing and Interactive Tools
- Introduction
- Objectives
- Public Relations
- Nature, Purpose and Uses
- PR Methods
- Conventional PR Tools
- Newer PR Tools
- Planning and Managing PR
- Sponsorship
- Types of Sponsorship
- Planning and Managing Sponsorship
- Direct Marketing and Interactive Communications
- Direct Marketing
- Methods of Direct Marketing
- Future of Direct Marketing
- Interactive Marketing Communications
- Summary
- References
- Further Reading
Unit 5: Planning Marketing Communications
- Introduction
- Objectives
- Integrated Marketing Communications
- What does an Integrated Approach Mean?
- Advantages of Integration
- Problems in Achieving an Integrated Approach
- Achieving Integration
- Marketing Communications Planning Framework
- Applying the Framework
- A Concluding Note
- Summary
- Further Reading
Unit 6: Further and Future Issues
- Introduction
- Objectives
- Ethical Issues in Marketing Communications
- What is Ethical?
- Schools of Thought in Business Ethics
- Criticisms of Marketing Communications Ethics
- Internal Marketing Communications
- Growth of Internal Marketing
- Uses of Internal Marketing Communications
- Planning and Implementing Internal Marketing Communications
- Communications Industry
- Agencies in the Industry
- Industry Regulations: Issues and Concerns
- International Marketing Communications
- Coping with a Different Environment
- Standardisation Versus Adaptation
- Growth of a Global Industry
- Summary
- Further Reading
For a more detailed syllabus on this course, click here
Sample Course Materials
Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.
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Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 180 hrs.
Marketing Communications