Marketing Communications courses Dorset

...This Build your own MA (BYOMA) short course has been designed not only to improve your professional expertise, but also your critical thinking of the main disciplines of integrated marketing communications. You will explore both the benefits and tensions of holistic delivery in an increasingly... Learn about: Marketing Communications, Sales Promotion, Relationship Marketing...

...architecture Trend analysis Value optimisation (‘the path to purchase’) Experiential and sensory communications The concept of ‘cool’. Programme Specification... Learn about: Creative Thinking, Marketing Communications, Communication Training...

..., whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing... Learn about: New Media, Communication Training, Marketing Communications...

...In a world where your brand sits among millions and where it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity. Our newly developed framework incorporates... Learn about: Business and Management, Business School, Marketing Management...

...• sponsorship • personal selling Broadscale, personalised and interactive media options used by these disciplines to deliver communication to defined target... Learn about: Relationship Marketing, Communication Training, Marketing Communications...

...Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting... Learn about: Communication Training, Marketing Communications, Verbal Communication...

... the marketing and corporate communications industries in the UK. It benefits from strong industry connections and is endorsed by the Institute of Practitioners in Advertising (IPA), D&AD, EACM and the Institute of Direct and Digital Marketing (IDM). Upon graduation, you will have a clear appreciation... Learn about: Marketing Communications, Communication Training...

...structure, content and learning outcomes, plus the teaching, learning and assessment methods used. View the programme specification for Build Your Own MA (BYOMA)... Learn about: Quality Training, Ms Word, Communication Training...

..., you'll gain a second-to-none understanding of the strategy, development and planning of advertising in conjunction with other marketing activities. You’ll also discover how to develop strategic responses to advertising and marketing communications problems, giving you a well-rounded set of skills... Learn about: Communication Training, Learning Teaching, Marketing Communications...

...Course details On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the... Learn about: Climate Change, Learning Teaching, Communication Training...

...BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated. Course details On this course you will usually be taught by a range... Learn about: Marketing Communications, Tourism Industry, Learning Teaching...