Marketing Diploma

By the end of this qualification you should be able to: Manage and utilise marketing research and information, plan activity and measure the results Write a marketing plan at the operational level with the many elements that entails, as well as conduct a marketing audit and measure success Understand marketing communications indepth and how all parts of the promotional mix - from brand to digital - work together Effectively manage marketing activities, including project planning and control, and know how. Suitable for: Marketers with operational responsibilities and an eye on management - including departmental managers, product/ brand managers, marketing managers, account managers, marketing executives and business development managers.