Social Media & Digital Marketing Advanced - Level 3

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The Principles of Social Media with a Business Understand how Social Media fits into the objectives and marketing of a business Understand how to select Social Media tools and channels for a business Understand how to measure the success of using social media tools and channels Understand how social media policy and guidelines can impact a business The Principles of Keywords and Optimisation Understand Search Engine Optimisation (SEO) Be able to plan implementation of SEO techniques Understand Social Media Optimisation (SMO) Understand how to plan implementation of a website optimised for mobile devices Social Networking Management for Business Be able to evaluate external social networking tools for a business Understand how to classify the social networking audience of a business Be able to use social media management tools in relation to social networking Be able to carry out a risk analysis and create a digital crisis management plan in relation to social networking for a business

Assessment will be by workplace assessor visits and a series of examinations during the college workshops

Progression may be to a higher apprenticeship or the following job roles: Social Media Analyst, Social Media or Digital Media Assistant, Social Media Consultant, Digital Communications Officer, Social media/Digital marketing Assistant, Campaign Assistant, Digital Marketing Coordinator, Mobile Marketing Assistant, Web Marketing Assistant

Learners should have completed the Intermediate Apprenticeship, or have the following: GCSE grades A-C in English and Maths or equivalent qualifications Excellent computer literacy & Windows navigation skills A technical understanding of Computer hardware/ software and computer networks Note: Learners who do not have the required GCSE Grades will be required to study and sit Functional Skills exams at Level 2 in English, Math & IT

The employer must ensure the apprentice is covered by company Health & Safety procedures The employer must allow the apprentice to attend college (normally one day per week)