Marketing Management (Advanced Standing) MA

This fast-track route to the MA Marketing Management takes advantage of the Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma qualification you've already achieved, and offers you the opportunity to top up to Master's level in one year of part time study.
You'll gain a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.
This course will also allow you to improve your career prospects in marketing and general business areas.
Course content.
You'll need to study the following two additional modules to complete an MA:
Marketing Creativity and Innovation
This module will focus on creativity and innovation in marketing and its impact on increasing the competitive edge of organisations (across all sectors). You'll also explore the complexity of the creative process and innovation at the individual, group and organisational levels, as well as assess the competencies of a ‘creative’ / ‘innovative’ manager.
Dissertation
The dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.
Course team
Donna Mai, course leader
Additional costs information
To check what your tuition fees cover and what you may need to pay for separately, see our What tuition fees cover page.