Marketing Management course(PGDMM)

Post Graduate Diploma Course in Marketing Management (PGDMM)

Introduction

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.

Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the keyrole in the success and growth of any organisation.

Potential Careers

Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors of opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, etc.

Semester I

109 Marketing Management

1

02 Leadership and Organisational Behavior

103 Communication

113 Management Information Systems

111 Entrepreneurship

Semester II

115 International Marketing

116 Advertising and Sales Promotion

117 Product and Brand Management

118 Industrial Marketing

119 Financial Services Marketing

Fee Structure –

For Indian Resident: Total Fees Rs. 17000/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)

For NRI / Foreign Resident: USD 1250/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)

Exam Fee Per Attempt:

Exam fees per subject per attempt Rs. 200 / US $ 50 has to be paid by D.D at the time of Examination. For Subsequent attempts the exam fees will be Rs. 200 per subject / US $ 50 Payable at the time of examination. Total Fees to be paid in full at the time of admission in the form of Demand Draft drawn in favour of "MIT School of Distance Education" Payable at Pune.

Duration: One Year.
Validity of Registration: Two Years.

Eligibility: Any Graduate or Diploma holder with three years of experience.