Sales and Marketing for Business with Email Marketing

Course

Online

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Special Emagister price

£ 10 £ 425 VAT inc.

Description

  • Type

    Course

  • Methodology

    Online

  • Class hours

    11h

  • Duration

    1 Year

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

The Sales and Marketing for Business with Email Marketing course provides a clear and structured introduction to modern marketing strategies, customer engagement, and effective communication techniques. Designed for learners who want to strengthen their understanding of digital marketing, this course explains how sales processes operate, how customers make decisions, and how businesses can increase visibility through strategic marketing. It also explores the growing importance of email marketing, offering practical guidance on building mailing lists, crafting compelling messages, and improving campaign performance.

Throughout the course, learners develop a strong grasp of essential marketing principles, including branding, consumer behaviour, segmentation, and content strategy. By combining sales fundamentals with digital communication skills, the course equips learners with the ability to create targeted marketing activities that support business growth. The email marketing modules further enhance these skills by demonstrating how automated emails, newsletters, promotions, and customer follow-ups can boost engagement and drive higher conversion rates.

This CPD course is ideal for anyone looking to improve their marketing confidence, strengthen their commercial awareness, or support a business through effective promotional activities. Whether you are exploring a new career path or seeking to enhance your existing role, this course provides a valuable foundation in sales, digital marketing, and email communication—offering practical, adaptable skills that add genuine value to a CV.

Important information

Price for Emagister users:

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Understand core principles of sales and modern marketing.
Apply effective email marketing strategies for business growth.
Improve customer engagement and communication techniques.
Create targeted marketing campaigns using segmentation.
Strengthen branding, messaging, and promotional planning.
Analyse campaign performance to support business decisions.

This course is designed for learners who want to develop a clearer understanding of sales, digital marketing, and email communication within a business context. It is suitable for those working in small businesses, start-ups, retail, administration, or customer-facing roles who wish to improve their marketing confidence. Career changers, aspiring marketing assistants, sales executives, and entrepreneurs will also benefit from the practical skills taught throughout the course.

The content supports individuals looking to enhance their CV, improve job prospects, or expand their existing responsibilities within a company. It is accessible to learners from all backgrounds, including those with limited marketing experience, as the modules explain each topic in a straightforward and supportive way. Whether you want to promote products, attract customers, or strengthen a brand’s presence online, this course offers a flexible and engaging route into sales and marketing development.

There are no formal entry requirements for enrolling on this course, making it accessible to a wide range of learners. It is suitable for individuals aged 16 and above who have an interest in sales, business development, or digital marketing. Good English, numeracy, and basic IT skills are recommended, as learners will be working with online study materials and exploring digital communication techniques. Access to a computer or smart device with a stable internet connection will help support smooth study. The course is delivered entirely online, allowing learners to progress at their own pace in a flexible and convenient learning environment.

Upon successful completion of the Sales and Marketing for Business with Email Marketing course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course stands out for its flexible and fully self-paced structure, allowing learners to study in a way that suits their schedule. The expert-designed modules provide clear, practical guidance on sales, digital marketing, and email communication, making the learning journey both engaging and career-focused. Each section is structured to help learners understand real-world marketing scenarios and apply effective techniques that strengthen business performance. The course also enhances CV value by offering in-demand skills that support a range of roles across marketing, customer service, retail, and business development. Its accessible approach ensures that learners at all levels can confidently build their knowledge and progress with ease.

Yes. This course is designed to be accessible to learners at all levels, including complete beginners. The modules explain each topic in simple, clear language, starting with the fundamentals of sales, customer behaviour, and marketing strategy. The email marketing section also introduces step-by-step methods for building and managing campaigns. This makes the course suitable for anyone who wants to learn marketing skills without needing prior knowledge or experience.

Completing this course helps strengthen your CV with essential sales and digital marketing skills that are highly valued across many industries. You will gain a better understanding of customer engagement, promotional planning, branding, and email marketing strategy. These abilities support roles such as marketing assistant, sales executive, customer service advisor, small business owner, or administrative staff involved in business growth. The knowledge gained can also help improve performance in your current role.

The course is delivered entirely online, allowing you to study whenever and wherever it suits you. All modules are self-paced, meaning there are no fixed deadlines or scheduled sessions. You can access the materials from any device and revisit topics as often as needed. This flexible approach makes the course ideal for learners balancing study with work, family, or other commitments.

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Reviews

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Email
  • Marketing
  • Sales
  • Email Marketing
  • Broadcast
  • Sales Training
  • Sales and marketing
  • Sales Marketing
  • Managing
  • WRAPPING
  • Openings
  • Objections

Teachers and trainers (1)

One Education

One Education

Course Provider

Course programme

COURSE CURRICULUM

Introduction to Sales

  • Sales Management- Part 1
  • Sales Management- Part 2
  • Sales Management- Part 3
  • Sales Management- part 4
  • Sales Management- Part 5
  • Sales Management- Part 6
  • Sales Management- Part 7

Sales Management

  • Module One – Getting Started
  • Module Two – Understanding the Talk
  • Module Three – Getting Prepared to Make the Call
  • Module Four – Creative Openings
  • Module Five – Making Your Pitch
  • Module Six – Handling Objections
  • Module Seven – Sealing the Deal
  • Module Eight – Following Up
  • Module Nine – Setting Goals
  • Module Ten – Managing Your Data
  • Module Eleven – Using a Prospect Board
  • Module Twelve – Wrapping Up

Introduction to Marketing

  • Module One – Getting Started
  • Module Two – What is Marketing
  • Module Three – Common Marketing Types (I)
  • Module Four – Common Marketing Types (II)
  • Module Five – The Marketing Mix
  • Module Six – Communicating the Right Way
  • Module Seven – Customer Communications
  • Module Eight – Marketing Goals
  • Module Nine – The Marketing Funnel
  • Module Ten – Marketing Mistakes (I)
  • Module Eleven – Marketing Mistakes (II)
  • Module Twelve – Wrapping Up
  • Level 3 Diploma in Marketing- Activities

Sales and Marketing

  • Defining Marketing
  • Recognising Trends
  • Doing Market Research
  • Strategies for Success
  • Mission Statements
  • Trade Shows
  • Developing a Marketing Plan
  • Increasing Business
  • Saying No to New Business
  • Advertising Myths
  • Networking Tips

Sales Strategies

  • Selling Skills
  • The Sales Cycle
  • Framing Success
  • Setting Goals with SPIRIT!
  • The Path to Efficiency
  • Customer Service
  • Selling More
  • Selling Price

Email Marketing

  • Introduction and the Biggest Mistakes People Make With Email Marketing
  • Introduction to Course Tutor
  • What is email marketing all about?
  • Promotional Email
  • Value Email
  • Email Checklist
  • Autoresponder – Send a broadcast
  • Example Promotional Email
  • Testing the broadcast
  • Send the broadcast
  • How to add a pop up opt in
  • How to add a pop over opt in
  • Autoresponders
  • Free Trial Aweber
  • Create a New List
  • Turn off double opt in
  • Company Branding
  • Create an opt in box
  • Pop up box opt in
  • Blog 24 Follow up email series
  • Blog 25 Email test
  • The Benefits of the Internet
  • What are we trying to achieve
  • 6 steps to a video opt in
  • End result
  • Next steps

Sales and Marketing for Business with Email Marketing

Special Emagister price

£ 10 £ 425 VAT inc.