Marketing Management for Events, Hospitality and Tourism MA / PGDip

University College Birmingham

Postgraduate

In Birmingham

Price on request

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Description

  • Type

    Postgraduate

  • Location

    Birmingham

  • Duration

    2 Years

Do you want to work in hospitality, tourism or events? Are you fascinated by the power of marketing? Our Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialised expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major firms.
To put your training into practice, you will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. In addition, there is the option to boost your industry experience on a six-month work placement, while you can gain a wealth of further skills ranging from video production to livestreaming or podcasting in our brand new Digital Creative Studio.

Facilities

Location

Start date

Birmingham (West Midlands)
See map
Summer Row, B3 1JB

Start date

On request

About this course

This marketing course focuses on developing effective marketing management competencies with a range of modules designed to reflect the contemporary environment, including a choice of optional modules to suit your career aspirations. You will interact and engage with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Career opportunities
Conference centre manager
Event manager
Hotel manager (small hotel or deputy of larger hotel)
Marketing executive (postgraduate)
Tourist information centre manager
Digital marketer

MA Marketing Management for Events, Hospitality and Tourism – A grade classification of 2:2 is required, or international equivalent.
PGDip Marketing Management for Events, Hospitality and Tourism – A grade classification of third-class is required, or international equivalent.
A subject-related UK or International honours degree from a recognised institution.

Why should I choose this course?
PRACTICAL APPLICATION – Work with real clients on live projects, developing marketing plans and strategies with our industry partners, and build practical media skills in our Digital Creative Studio
SPECIALISE YOUR STUDIES – Gain specialist knowledge from studying optional modules, including areas such as designing event experiences or risk and crisis management
WORK PLACEMENT – Test your training in the real world by undertaking an optional six month placement
TEAM SCOTLAND PARTNERSHIP – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Marketing
  • Tourism
  • Hospitality
  • Global
  • Industry
  • Design
  • Marketing Management
  • Planning
  • Communications
  • Team Training
  • Marketing Planning
  • Perspective
  • Business Environment

Course programme

Core Modules

  • Consumer Dynamics
  • Events, Hospitality and Tourism Insights
  • Global Marketing
  • Integrated Marketing Communications
  • Marketing Planning and Operations
  • Masters Research Project

Choose 1 optional module

  • Designing Event Experiences
  • Hospitality Operations Development
  • Risk and Crisis Management
  • Strategic Brand Management

Optional placement module

  • Professional Postgraduate Placement

Teaching and assessment

Teaching

In light of COVID-19, we have made some changes to the way we deliver our teaching. We are continually following the guidelines and measures put in place by the UK Government to ensure our students and staff are safe on campus, whilst remaining committed to providing high-quality education. The information below explains how teaching will take place in semester 2 (or semester 1 for those joining us in January) for each level/year of this course.

  • Level 7

This course is delivered through team-based learning exercises to encourage a high level of participation. You will also attend lectures, seminar debates and do independent reading to ensure an interactive, personalised learning experience.

You will be assessed in a variety of ways to encourage you to develop a range of skills. These include case studies, presentations, online debates, assessed seminars, essays and reports, marketing plans and a live exhibition.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Additional information

DURATION - 2.5 years PT


See related categories

Marketing Management for Events, Hospitality and Tourism MA / PGDip

Price on request

The best Marketing Operations courses

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