Marketing Management, MBA

University of Greenwich

Postgraduate

In

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Description

  • Type

    Postgraduate

  • Duration

    2 Years

Our London-based MBA in Marketing Management focuses on developing your knowledge in marketing strategy and change management. This course meets the needs of industry and is accredited by the Institute of Data and Marketing and Institute of Leadership & Management.

Our MBA provides a solid grounding in marketing management, which includes engaging projects. You will have the flexibility to follow your professional interests and engage with your chosen sector, from retail and travel to professional services and data modelling.

As part of the course, you must secure an internship with a company of your choice (UK or overseas) to apply your knowledge and gain practical experience. You will emerge with the experience and expertise to embark on managerial roles in marketing and the transferable skills to make an impact in any organisation.

Facilities

Location

Start date

Start date

SeptemberEnrolment now closed

About this course

The internship will help you to put into practice skills developed in communication, numeracy and problem-solving within a professional context, and to build your sense of business values and integrity. You are responsible for arranging your placement with support from the university, pending approval.

The Business School Employability Office will support and guide you through workshops, meetings, briefings, one-to-one appointments and group sessions. Former students have secured internships at Bosch, Harrods, Rolls-Royce Power Systems AG and Starbucks Coffee Company (UK) Limited.

You should have an undergraduate degree at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute.

Mature applicants without an undergraduate degree but with relevant business experience are encouraged to apply, subject to interview.

What you should know about this course
Our Marketing MBA is accredited by both Institute of Data and Marketing and Institute of Leadership & Management.
Our degrees in this subject are ranked 2nd in London (Complete University Guide League Tables 2021).
Our courses in Marketing are ranked top 5 for satisfaction in London (Complete University Guide League Tables 2021).
Our courses in Marketing are ranked top 5 for graduate prospects in London (The Complete University Guide League Tables 2021).

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Reviews

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 11 years

Subjects

  • Leadership
  • Marketing
  • Marketing Management
  • Research
  • Project
  • English
  • Strategic
  • Financial Planning
  • Customer's
  • Digital Marketing
  • Global marketing
  • Emerging

Course programme

Year 1

Students are required to study the following compulsory modules.
  • Dissertation/Research Project (EU) (30 credits)
  • Academic English for Postgraduates (Business)
  • Strategic Financial Planning (15 credits)
  • Inside the Customer's Mind (15 credits)
  • Digital Marketing (30 credits)
  • Strategic Marketing Management (30 credits)
  • Global Marketing and Emerging Issues (15 credits)
  • Transformational Leadership through Transversal Skills
  • Data Analytics for International Business Decisions (15 credits)
  • Corporate Communications (15 credits)
  • Research Methods (15 credits)
Year 2

Students are required to study the following compulsory modules.
  • Professional Practice (60 credits)
  • Dissertation/Research Project (EU) (30 credits)

See related categories

Marketing Management, MBA

Price on request

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