Marketing Management, Postgraduate Certificate

Harvard University

Master

In Harvard (USA)

Price on request

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Description

  • Type

    Master

  • Location

    Harvard (USA)

About
The Marketing Management program is offered by Harvard University.
Key learning outcomes:
Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, distribution, and integrated marketing communications.
Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis.
Apply marketing communication principles and strategies in focused subject areas such as leadership, management, news media, digital, or social media.
Earning the certificate
To meet the requirements for the certificate, you must:
Complete four certificate courses for graduate credit.
Earn at least a B grade in each course.
Complete the courses within three years.

Facilities

Location

Start date

Harvard (USA)
See map

Start date

On request

About this course

English Language Requirements You only need to take one of these language tests: TOEFL iBT ® TOEFL®PBT IELTS Minimum required score: 0120 100 The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ® . Schedule TOEFL® Minimum required score: 310677 600 The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom...

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Reviews

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Media
  • Planning
  • Market Research
  • Marketing Management
  • Marketing
  • Market

Course programme

Programme Structure

This certificate requires four courses:

  • Marketing Management (required course)
  • Electives (choose any three courses from select group)
Courses Include:
  • Sustainability Marketing and Communications
  • Political Communication
  • International Marketing
  • Branding Strategy
  • Strategic Brand Marketing
  • Social Media Management
  • International Marketing
  • Branding: A Practical View
  • Professional Selling and Sales Management
  • Marketing Analytics: Fundamental Data-Driven Marketing.

For more information please visit our website

See related categories

  • Marketing Operations Postgraduate Degrees
  • Distance learning Marketing Operations Postgraduate Degrees
  • Harvard University Postgraduate Degrees

Marketing Management, Postgraduate Certificate

Price on request

The best Marketing Operations courses

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See all