Global Management (Marketing) BA (Hons)

The BA (Hons) Global Management with Pathways is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across four complementary areas of management practice, after which you follow a specialist pathway. The programme not only taps into current trends, but also looks to the future, allowing you to study subjects that are highly relevant in today’s competitive workplace and prepare to manage changing future trends. You will learn the key skills, such as critical thinking and negotiation that are vital to current and future business leaders. You will learn to manage uncertainty and assess risk and become a confident decision-maker. We encourage you to challenge established pre-conceptions and critically question the world around you, developing both resilience and adaptability.   Register for an Open Day Why should I choose this programme? The key to effective marketing and business success is understanding what customers want and responding accordingly. This pathway explores contemporary marketing strategy and practice by tapping into the latest developments in the global marketplace. You will focus on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy. You will challenge the current status quo through applying traditional and new approaches to media skills and develop the marketing know-how that enables you to respond to today’s constantly evolving marketplace. You will examine marketing from a local as well as global perspective and explore a variety of real-life marketing situations to build a strategic approach to marketing management and understanding of contemporary issues.  Key skills, aims and objectives The BA (Hons) Global Management with Pathways...