Marketing : MSc

Lancaster University

Master

In Lancaster

£ 16,000 VAT inc.

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Description

  • Type

    Master

  • Location

    Lancaster

  • Duration

    12 Months

  • Start date

    Different dates available

The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.

Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive Dissertation’ in the final term. Here you work in collaboration with external clients to explore solutions to a current and perplexing problem and will present and develop your findings throughout the dissertation period.

The programme has been approved and accredited by the Chartered Institute of Marketing (CIM) and you will benefit from the prestigious CIM Graduate Gateway.

Facilities

Location

Start date

Lancaster (Lancashire)
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Lancaster University, LA1 4YW

Start date

Different dates availableEnrolment now open

About this course

This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.

You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.

Graduates who have not studied marketing before. Applicants should have no more than two years’ work experience in related areas such as Marketing, Sales or Business Development

2:1 (UK hons) degree or equivalent in any subject, (except Marketing) One or two ‘taster’ Marketing modules may be acceptable

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Subjects

  • Marketing
  • Marketing Simulation
  • Markets
  • Consumers
  • Strategic Marketing
  • Communications
  • Marketing Communications
  • Dissertation
  • Digital Marketing
  • Branding Strategy
  • Business Marketing

Course programme

You will study a range of modules as part of your course, some examples of which are listed below.

Core

    • Markets
    • Marketing
    • Consumers
    • Strategic Marketing
    • Marketing Communications
    • Deep Dive Dissertation

Optional

    • Digital Marketing
    • Branding Strategy
    • Business-to-Business Marketing
    • Contemporary Consumption

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

Additional information

Overseas Fee £22,000

See related categories

Marketing : MSc

£ 16,000 VAT inc.

The best Strategic Marketing courses

See all

See all