B.A. (Hons) Business / Marketing

In Year 1, you will study both subjects equally (2 units from each subject).

The Business units are:

• Dynamic Business Environments
• Understanding and Managing People

The Marketing units are:

• Marketing Communications Theory and Practice
• Principles of Marketing

In Year 2, you can continue with equal study (2 units from each subject) or choose a major/minor route (3 units from one subject, 1 unit from the other subject). You must study the core unit from each subject.

The Business units are:

• Marketing and Business Operations (core)
• Responsible Business
• Management and Organisation (PDP)
• Worked Based Learning
• Ideas, Creativity and Entrepreneurship

The Marketing units are:

• Brand Management (core)
• Consumer Behaviour and Culture
• Advertisement Management
• Agency Life
• Direct and Interactive Relationship Marketing

In your final year you choose one of the following:

• Continue with the equal or major/minor route you chose in Year 2.
• If you chose equal study in Year 2 you can change to major/minor study.
• If you chose major/minor study in year 2 you can change to equal study.
• If you chose Business as a major route, you can change to named route and graduate with BA (Hons) Business.

The core unit for Business is Global Strategy and there is a wide range of optional units on offer. The optional units vary each year but an indicative list is:

• Business Project
• Project Management
• Digital and Social Media Marketing Communications Management
• Entrepreneurial Practice
• Psychology at Work
• Business Ethics and Sustainability

The core unit for Marketing is Strategic Marketing Management and the optional units currently include:

• Strategic Communications Theory and Planning
• Corporate Reputation Management
• International and Global Marketing
• Developing a Digital Business
• Research Project

You can complete a final year project or dissertation. If you take equal study you can choose to do this unit in either business or marketing. If you are taking a major or named route, this unit will come from the major or named subject.