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Marketing (PR and Advertising) with Foundation Year BA (Hons)
Bachelor's degree
Online
Description
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Type
Bachelor's degree
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Methodology
Online
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Duration
4 Years
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
Marketing at Derby ranked Top 10 in The Guardian University Guide 2020
This degree is accredited by the Chartered Institute of Marketing (CIM) and part of the CIM Graduate Gateway, meaning if you choose specific modules, you’ll gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your credibility as a marketer
Focus on the integrated management of marketing, marketing communications, PR and advertising
Improve your marketing knowledge whilst appreciating the full multi-media approach to marketing communications
You can choose to study abroad for a semester at CEU San Pablo University in Madrid, through the universities 'Go Places Go Further' programme. All classes will be taught in English
Placements, internships and hands-on projects for companies enable you to work on real marketing issues and develop your marketing skills.
Foundation Year - helping you to achieve more
Including a foundation year as part of your four-year study programme will give you a head start in your academic and professional life. The foundation year offers the chance to strengthen your skills, knowledge and confidence – with extensive support from our expert staff – before you advance to stage one of your honours degree. It could also be beneficial if you are planning a career change and want to get to grips with aspects of subjects which are new to you.
Our degrees with a foundation year are continuous, meaning that you won’t need to apply again once you have successfully completed the first year.
About this course
Demand for communication specialists in marketing is high. Your skills in campaign development, analysis and measurement of results will be in demand as a marketer who can demonstrate impact and return on investment.
You’ll have a great foundation to begin a successful career in areas like account, product, brand or communications management.
Past students have gone on to work in large, multi-national blue chip companies, some have set up their own businesses; some work in marketing departments, some in specialist businesses; some work in the public sector. In all these areas there is a need for marketing skills for organisations to understand consumer needs and influence consumer behaviours.
GCSE Maths and English are preferred, however if you don't have these qualifications you will be able to undertake Maths and English at L2 as part of your course of study.
6.0 (with 5.5 in each skills area)
Reviews
Subjects
- English
- Marketing
- Communications
- Marketing Communications
- PR training
- PR
- Media
- University
- Advertising
- Decision
- Communication
Course programme
Foundation Year
You will study modules such as:
- Business Communication and Decision Making
- Contemporary Issues in Business
- Data Analysis for Business
- Study skills for Business
- Law
- Sociology
- Political Studies
- Fundamentals of Human Behaviour
Stage one
You will study modules such as:
- Marketing Fundamentals
- Managing the Brand
- Advertising Fundamentals
- Business Acumen and Entrepreneurship
- Introduction to Digital Marketing
- Design and Creativity for Marketers
You will study modules such as:
- The Marketing Executive (double module)
- Integrated Marketing Communications
- PR and Media Management
- Marketing Research
- Digital and Social Media
- Consumer Behaviour
Stage three
You will study modules such as:
- Independent Study (double module)
- Marketing Strategy
- Marketing Across Cultures*
- Services and Experiential Marketing
- Content, Copywriting and Creativity
- PR and Social Media
- Market Sensing
- Ethics, Sustainability and Community
Additional information
£9,250 per year* (2020/21)
International fee
£14,045 per year (2020/21)
Marketing (PR and Advertising) with Foundation Year BA (Hons)