Marketing principles

Advanced Training

Course

Inhouse

Price on request

The best Strategic Marketing courses

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Description

  • Type

    Workshop

  • Methodology

    Inhouse

  • Duration

    2 Days

A one or two-day workshop covering the most important and fundamental aspects of marketing. Suitable for: Newly appointed marketing personnel.. Non-marketing personnel requiring a marketing awareness.. Sales executives requiring a greater marketing understanding.. Managers from other business disciplines requiring marketing training.

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Course programme

Marketing principles Features What is marketing?
The marketing planning process
The marketing environment
Customer segmentation
Market differentiation & positioning
The product life cycle
SWOT analysis
The marketing mix
· Product
· Price
· Promotion
· Place
· People
· Process
· Customer service
Marketing strategy
Marketing organisation
Format
Tutorial style presentation of concepts & techniques.
Full delegate participation in practical exercises and group work.
Exercises to help delegates apply principles in their own organisation
Benefits
· Greater understanding of customers and their requirements & expectations
· Understanding of marketing tools & techniques
· Development of a marketing mind-set
Identification of improvements to marketing activities

See related categories

Marketing principles

Price on request

The best Strategic Marketing courses

See all

See all