Marketing (Professional Practice) - BA (Hons)

Birmingham City University
3.5
1 review
  • The course and the services were offered to me was so helpful and nice and everything was so good to me.
    ← | →

Bachelor's degree

In Birmingham

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    Birmingham

  • Duration

    3 Years

Working in a real job role will give you the skills and experience you will need for your full-time career. It has helped our former students gain roles with the likes of Unilever, the Royal Bank of Scotland and Disney. Our alignment with the CIM ensures our course content remains fresh, relevant and full of key industry insight.

We teach by using real business scenarios, so you will get the chance to draft marketing plans for actual companies, work on business case studies and gain work experience both within the University and with one of our industry contacts.

Facilities

Location

Start date

Birmingham (West Midlands)
See map
15 Bartholomew Row, B5 5JU

Start date

On request

About this course

Designed to fast track your professional development, this course teaches you the marketing skills you need to succeed. Our course mixes theory with practice, and in your final year you’ll combine study with a paid work placement, gaining first-hand experience in the marketing sector.

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details.
English language and mathematics at grade C or above
Must have been achieved at the point of enrolment

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Reviews

3.5
  • The course and the services were offered to me was so helpful and nice and everything was so good to me.
    ← | →
100%
4.6
excellent

Course rating

Recommended

Centre rating

Student Reviewer

3.5
22/05/2019
About the course: The course and the services were offered to me was so helpful and nice and everything was so good to me.
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Business Development
  • Event Management
  • Public Relations
  • Marketing
  • Brand Management
  • Industry
  • Strategic Marketing
  • Emerging Themes
  • Service Experience Design
  • Core Marketing
  • Marketing Communications Planning

Course programme

Year One

In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
  • Finance for Managers
  • Marketing Foundations
  • Professional Development
  • Consumer Psychology
  • Introduction to Creative Concepts and Design
In order to complete this course, you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.
  • Introduction to Digital Media
  • Introduction to Retail Marketing
  • Introduction to Integrated Marketing Communications
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year Two

In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).
  • Marketing Insights and Analytics
  • Service Experience Design
  • Brand Management
  • Marketing Communications Planning
In order to complete this course, you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
  • Channel Management and Routes to Market
  • Retail Operations
  • Content Marketing Strategy
  • User Experience and Architecture
  • Event Management
  • Visual Communication for Marketers
  • Managing Behavioural Change
  • Neuropsychology
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
  • Strategic Marketing, Management and Planning
  • Emerging Themes
  • One Planet Business
  • Business Development
  • Integrated Business Research Project

Additional information

UCAS Code: N005

International students
Award: BA (Hons) Starting: Sep 2021
Mode - Full Time
Duration - 3 Years
Fees - £13,200 per year

See related categories

Marketing (Professional Practice) - BA (Hons)

Price on request

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