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Marketing : Promotion Mix
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Duration
Flexible
Marketing, advertising, sales, promotion – four concepts many mistakenly interpreted as one and the same. In reality, they are all different and have their own unique importance. The promotion mix represents one of the four key components of the marketing mix – the other three being public relations, advertising and personal selling. Promotion is an essential tool for getting your products, or services and your brand as a whole in front of your chosen target audience. For any marketing strategy to prove truly effective, you need to understand how the core components of the promotion mix differ, along with how they come together to form a complete and unified package.
This targeted tutorial has been designed for business owners, managers and anyone working in a sales or marketing context. Explore the meaning and importance of promotion, along with where the promotion mix fits into the wider marketing mix. Study the communication process in detail, a variety of factors affecting the marketing mix and the benefits of promotion for every type of business.
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Facilities
Location
Start date
Start date
About this course
Explain the importance of promotion in any successful marketing effort
Explain the factors that influence the development of the promotion mix
Business managers and entrepreneurs with desire to improve their abilities
People working in PR, advertising and sales departments
Anyone considering to start their own business
Individuals looking to enhance their CVs
Existing marketing professionals looking to develop their CPD
No prior knowledge is required to take this course.
Reviews
Subjects
- Benefits
- Marketing
- Sales
- Advertising
- Communication Training
- Sales Training
- Marketing Mix
- Marketing Skills
- Marketing : Promotion Mix
- =Promotion Mix
Teachers and trainers (1)
Cpd Tutor
Tutor
Course programme
Topics:
- Meaning and Importance of Promotion
- The Communication Process
- Concept of Promotion Mix
- Factors Affecting the Promotion Mix
Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Marketing : Promotion Mix