Marketing Psychology & Influencing Customers

Course

Online

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£ 14 VAT inc.

Description

  • Type

    Course

  • Level

    Beginner

  • Methodology

    Online

  • Duration

    1 Day

  • Start date

    Different dates available

This course covers five amazing psychological effects that can be used to substantially increase the effectiveness of your marketing.If you're aiming to sell more of your products or services then this course can show you tricks you may be missing out on to help you reach and persuade your audience more effectively.It includesThe Decoy Effect, as used by The Economist and Apple Inc to increase revenue.The Rule of Reciprocity, a great way to increasing your reach using a fundamental of psychologyThe Endowment Effect, where people value something they own more than its really worth.The Framing Effect, meaning the way you frame your proposition drastically changes the way people respond to it.Social Proof Concept, there's no better persuasion tool than to show a prospect that others already love your product.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

32 lectures and over 3 hours of video instruction Downloadable PDF files to further explain each principle Regular quizzes to test your knowledge Support in the course forum from instructor and fellow students Learn the 5 key concepts for marketing effectively Who is this course for?Anyone looking to increase the reach of their business or endeavour. Especially online entrepreneurs, writers, instructors and bloggers. 

Anyone

None

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Reviews

Subjects

  • Strategic Management
  • Psychology
  • Marketing Tools
  • Marketing
  • Marketing Strategy
  • Marketing Campaign
  • Marketing Network
  • Strategic Marketing
  • Marketing Techniques
  • Decoy Effect

Teachers and trainers (1)

Vladimir  Raykov

Vladimir Raykov

Marketing Manager

Course programme

Introduction To The Course - Marketing Psychology
Intro
Say hi to your fellow students!
Share your new course with your friends!
Marketing Psychology Intro - 5 Extremely Powerful Principles For You To Use

The Decoy Effect
The Decoy Effect Manual
The Decoy Effect - Theory & Examples
The Decoy Effect - Marketing Implications

The Rule Of Reciprocity
The Rule Of Reciprocity Manual
The Rule Of Reciprocity - Theory & Examples
The Rule Of Reciprocity - Marketing Implications

The Endowment Effect
The Endowment Effect Manual
The Endowment Effect - Theory & Examples
The Endowment Effect - Marketing Implications

The Framing Effect
The Framing Effect Manual
The Framing Effect - Theory & Examples
The Framing Effect - Marketing Implications

Social Proof
Social Proof Manual
Social Proof - Theory & Examples
Social Proof - Marketing Implications

Downloadable Materials: Customer Psychology & Marketing Techniques
Downloadable Materials

BONUS - Audio Version For Your MP3 Player
Marketing Psychology Intro - 5 Extremely Powerful Principles - Audio
The Decoy Effect - Theories And Examples - Audio
The Decoy Effect - Marketing Implications - Audio
The Rule Of Reciprocity - Theory & Examples - Audio
The Rule Of Reciprocity - Marketing Implications - Audio
The Endowment Effect - Theory & Examples - Audio
The Endowment Effect - Marketing Implications - Audio
The Framing Effect - Theory & Examples - Audio
The Framing Effect - Marketing Implications - Audio
Social Proof - Theory & Examples - Audio
Social Proof - Marketing Implications - Audio

Quiz
Part 1 - The Decoy Effect
Part 2 - Rule Of Reciprocity
Part 3 - Endowment Effect
Part 4 - Framing Effect
Part 5 - Social Proof

Marketing Psychology & Influencing Customers

£ 14 VAT inc.