Regent's University London

Marketing Psychology - MSc

Regent's University London
In City of London

£17,300
+ VAT
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Important information

Typology Postgraduate
Location City of london
Start Different dates available
  • Postgraduate
  • City of london
  • Start:
    Different dates available
Description

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing.  This programme will equip you with the skills and knowledge to understand present trends and predict the future. We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education. Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects. Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options. Why should I choose this programme? A degree of this kind is long overdue. From multinational corporations to family businesses, companies are crying out for leaders with mastery that spans both disciplines. Developed by a team of senior marketers and psychologists, the MSc Marketing Psychology goes beyond comparable degrees elsewhere. Careful consideration has been given to how marketing and psychology overlap and intersect in every module, rather than drawing independently on marketing modules and psychology modules. Science is the backbone of this degree. When business people write books about consumer behaviour, they often reinforce the received wisdom of the business community by focusing on what is already known. The...

Facilities (1)
Where and when
Starts Location
Different dates available
City of London
Inner Circle, Regent's Park, NW1 4NS, London, England
See map
Starts Different dates available
Location
City of London
Inner Circle, Regent's Park, NW1 4NS, London, England
See map

To take into account

· What are the objectives of this course?

Study methods A range of teaching, learning and assessment methods are used to support you on the programme. These include lectures, seminars, workshops, field research, laboratory experiments, case studies, group projects and individual and group tutorials.  Lectures and seminars are the most common method of delivery. Whilst these operate on the assumption that there is no prior knowledge of the subject, there is an expectation that you will supplement the knowledge and skills acquired during contact time with your own additional independent learning directed by your teaching team. These will comprise refereed articles, seminal literature, and other selected key texts in marketing, psychology and related disciplines. You will be expected to attend lectures, seminars, workshops and presentations by guest speakers, all of which will provide you with a solid foundation for learning. At Regent’s we believe that learning...

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Opinions

5.0
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Reviews on this course

A
Abdul
5.0 21/04/2019
About the course: I loved the atmosphere over here and the people.
Would you recommend this course?: Yes
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What you'll learn on the course

Psychology
Marketing
Consumer Behaviour

Course programme

Length

On the MSc Marketing Psychology you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.

The programme comprises core modules in the first and second semester, with a choice of two optional modules in the third semester.

Modules

Modules are subject to validation.

Core modules *

  • Research Methods 1 
  • Marketing Strategy 
  • Psychology of Consumer Behaviour 
  • Global and Cultural Perspectives 
  • Brands, Ads and Aspirations 
  • Mind and Behaviour: Marketing and the Individual 

Optional modules *

  • Marketing Communications in B2B OR Leadership, Engagement and Motivation
  • Live Company Project OR Dissertation

* Module descriptions will be available shortly.