CUM LAUDE

Marketing Psychology MSc

4.8
4 opinions
  • The University was beautiful and thanks for the experience.
    |
  • Its a lovely place to be.
    |
  • The University is decent and one of the best location in London.
    |

In London

Price on request
  • Typology

    Postgraduate

  • Location

    London

  • Duration

    12 Months

  • Start

    September 2020

Description

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing.  This programme will equip you with the skills and knowledge to understand present trends and predict the future. We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education. Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects. Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options. Why should I choose this programme? A degree of this kind is long overdue. From multinational corporations to family businesses, companies are crying out for leaders with mastery that spans both disciplines. Developed by a team of senior marketers and psychologists, the MSc Marketing Psychology goes beyond comparable degrees elsewhere. Careful consideration has been given to how marketing and psychology overlap and intersect in every module, rather than drawing independently on marketing modules and psychology modules. Science is the backbone of this degree. When business people write books about consumer behaviour, they often reinforce the received wisdom of the business community by focusing on what is already known. The...

Facilities

Location

Starts

London
See map
Inner Circle, Regent's Park, NW1 4NS

Starts

Sep-2020Now taking bookings

To take into account

Study methods A range of teaching, learning and assessment methods are used to support you on the programme. These include lectures, seminars, workshops, field research, laboratory experiments, case studies, group projects and individual and group tutorials.  Lectures and seminars are the most common method of delivery. Whilst these operate on the assumption that there is no prior knowledge of the subject, there is an expectation that you will supplement the knowledge and skills acquired during contact time with your own additional independent learning directed by your teaching team. These will comprise refereed articles, seminal literature, and other selected key texts in marketing, psychology and related disciplines. You will be expected to attend lectures, seminars, workshops and presentations by guest speakers, all of which will provide you with a solid foundation for learning. At Regent’s we believe that learning...

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Opinions

5.0
excellent
  • The University was beautiful and thanks for the experience.
    |
  • Its a lovely place to be.
    |
  • The University is decent and one of the best location in London.
    |
100%
4.8
excellent

Course rating

Recommended

Centre rating

Chanwut Nopsanti

5.0
22/04/2020
About the course: The University was beautiful and thanks for the experience.
Would you recommend this course?: Yes

Aleksandra Jankowska

5.0
22/04/2020
About the course: Its a lovely place to be.
Would you recommend this course?: Yes

Jonathan Dempsey

4.0
19/04/2020
About the course: The University is decent and one of the best location in London.
Would you recommend this course?: Yes

Abdul

5.0
21/04/2019
About the course: I loved the atmosphere over here and the people.
Would you recommend this course?: Yes
Reviews gathered by Emagister & iAgora

Achievements for this centre

2020
This centre has demonstrated its quality on Emagister
3 years with Emagister

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 3 years

What you'll learn on the course

  • Psychology
  • Marketing
  • Consumer Behaviour
  • Behaviour
  • Validation
  • Consumer
  • Perspectives
  • Programme
  • Modules
  • Psychology
  • Psychology
  • Semester
  • Comprises
  • Perspectives
  • Perspectives

Course programme

Length

On the MSc Marketing Psychology you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.

The programme comprises core modules in the first and second semester, with a choice of two optional modules in the third semester.

Modules

Modules are subject to validation.

Core modules

  • Research Methods 1
  • Marketing Strategy
  • Psychology of Consumer Behaviour
  • Global and Cultural Perspectives
  • Brands, Ads and Aspirations
  • Mind and Behaviour: Marketing and the Individual

Optional modules

  • Marketing Communications in B2B OR Leadership, Engagement and Motivation
  • Live Company Project OR Dissertation

Module descriptions will be available shortly.

Additional information

Important information:

With COVID-19 likely to generate worldwide quarantine restrictions and travel disruption for some time, and noting our duty to prevent our students from being impacted by a potential second wave, we've made the decision to deliver the Autumn 2020 Term online and prepare to return to campus in January 2021.
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