Marketing & Sales
Course
Online
Description
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Type
Course
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Methodology
Online
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Duration
Flexible
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Start date
February
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
Facilities
Location
Start date
Start date
About this course
What Will Students Learn?
-Recognize what we mean by the term “marketing.”
-Discover how to use low-cost publicity to get their name known.
-Know how to develop a marketing plan and a marketing campaign.
-Use their time rather than their money to market their company effectively.
-Understand how to perform a SWOT analysis.
What Topics are Covered?
-Defining marketing
-Recognizing trends
-Doing market research
-Strategies for success
-Mission statements
-Brochures
-Trade shows
-Developing a marketing plan
-Increasing business
-Saying no to new business
-Advertising myths
-Networking tips
This course is suitable for all
No requirements for this course
Reviews
Subjects
- Marketing
- Sales Training
- Sales
- Marketing Tools
- Marketing Strategy
- Marketing Processes
- Marketing Segmentation
- Marketing Communications
- Sales Techniques
- Communication Training
- Trends
- Key Terms
- Market Research
- Strategic Planning
- Success
- Marketing plan
- Plant Science
- Business management
- Business model
Teachers and trainers (1)
Susan Lloyd
Managing Consultant
Susan has over twenty five years senior professional work experience, she spent the first 10 years of her career as a training manager in the Royal Navy, which included training design, delivery and training technologies. Both academically and professionally well qualified, she gained a top MBA from Cranfield University, an MA Marketing. In 2013, she qualified as an NLP Master Practitioner, she n
Course programme
Defining Marketing
Next, participants will explore the definition of marketing and other key terms.
Recognizing Trends
This session will focus on how to determine whether an idea is a trend or a fad.
Market Research
Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.
Strategies for Success
Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful.
Mission Statements
The first half of the workshop will conclude with a discussion on mission statements.
Brochures
During this session, participants will critique brochures and develop some guidelines to take back to the office.
Trade Shows
Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.
Developing a Marketing Plan
Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget.
Increasing Business
This session will share a formula for increasing sales.
Saying No to New Business
Participants will read an article on why and when they should tell say no to a customer.
Advertising Myths
Next, participants will explore some advertising myths.
Networking Tips
To wrap up the day, participants will learn about the keys to successful networking.
Additional information
-Defining marketing
-Recognizing trends
-Doing market research
-Strategies for success
-Mission statements
-Brochures-
Trade shows
-Developing a marketing plan
-Increasing business
-Saying no to new business
-Advertising myths-Networking tips
Marketing & Sales