MARKETING STUDIES - LEVEL 3 COURSE

Distance Learning Centre

NVQ

Distance

£ 350 VAT inc.

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Description

  • Type

    NVQ Level 3

  • Methodology

    Distance Learning

  • Class hours

    100h

  • Duration

    1 Year

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Approximate Study Time: 100 Hours (Self Study) Buy Now More Info The Marketing Studies - Level 3 Course is designed for students who wish to gain an understanding of the principles and practice of Marketing and their business applications. On successful completion of this course students will receive an accredited Level 3 Certificate of Achievement.

Facilities

Location

Start date

Distance Learning

Start date

Different dates availableEnrolment now open

About this course

The Objectives of the home study courses are to:

Conduct market research
Define customers needs, wants and desires
Carry out a SWOT analysis
Prepare a marketing plan
Describe a range of marketing methods
Evaluate the benefits of using different marketing media
Compose purposeful advertising copy
Understand how to use press releases, promotions and public relations
Define the selling process
Devise a telephone sales campaign

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

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Reviews

This centre's achievements

2016
2015

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 15 years

Subjects

  • Market
  • IT
  • Email
  • Quality
  • Public Relations
  • Marketing
  • Advertising
  • Public
  • Accredited
  • Quality Training

Course programme

The Home Study Course Includes the Following Units:-

Unit One – Reviewing the Current Position

The following topics are covered: SWOT Analyses; PEST Analyses; and Product life cycle.

Unit Two – Planning for Marketing

The following topics are covered: Market research (your customers, your product and your competitors); Marketing objectives; Marketing strategy; Marketing mix; The four P’s; Marketing action plan; and Appendix 1 Action plan.

Unit Three – Implement the Marketing Strategy

The following topics are covered: The marketing communications mix; Personal selling; Sales promotion; Public relations (and publicity); Direct marketing; Trade fairs and exhibitions; Advertising (above and below the line); eMarketing (and Internet promotions); Sponsorship; Merchandising (and point-of-sale); Brands; and Appendix 2 Action plan.

Unit Four – Customer Relations

The following topics are covered: Defining customer relations; Customer service; Why a good customer relationship is important; Introducing a customer services programme; Making continuous improvements to customer service; and Appendix 3 Action plan.

Additional information

Course Format Paper Based Materials Payment Plan Option Spread the cost over 4 monthly payments. Approximate Self Study Time 100 Hours (Self Study) Initial Payment of

See related categories

MARKETING STUDIES - LEVEL 3 COURSE

£ 350 VAT inc.

The best Strategic Marketing courses

See all

See all