Marketing (Study Abroad) : BSc Hons : N502
Bachelor's degree
In Lancaster
Description
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Type
Bachelor's degree
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Location
Lancaster
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Duration
3 Years
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Start date
Different dates available
n addition to giving you an excellent grounding in Marketing, the course allows you to experience a broad range of learning experiences, such as group projects, enabling you to grow your personal as well as academic skills. You will be able to explore a broad range of modules, both in Marketing and in other subject areas, thereby giving you a breadth of knowledge and experience. The chance to study in another country for a year will give you an international perspective and allow you to broaden your horizons.
Through your core modules, you will learn about the role and importance of market research and analysis, as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing.
We make sure all our students have opportunities to gain real world experience, and this course is no exception. On this three-year programme, you will carry out market research projects with ‘live’ clients – including international brands, agencies, charities and local industries – to develop your professional consulting abilities and allow you to apply the theoretical knowledge you have gained to the real world.
You will spend the second year of your degree at a partner university in North America or Australasia where your core subjects include Marketing Research; Marketing Simulation; Consumer Behaviour and Routes to Market.
Graduates have gone on to positions as Market Research Assistants, Assistant Brand Managers, Account Executives, and Marketing Managers among others.
Facilities
Location
Start date
Start date
About this course
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
A Level AAB
GCSE Mathematics grade B or 6, English Language grade B or 6
IELTS 6.5 overall with at least 5.5 in each component.
Reviews
Subjects
- Market
- Marketing
- Marketing Management
- Consumer Behaviour
- Market Research
- Marketing Research
- Introduction to Marketing
- Community
- Management
- Brand Strategy
Course programme
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
Year 1Core
- Introduction to Marketing
- Marketing Learning Community - First Year
Core
- Management School UG Study Abroad Year
Core
- Marketing Learning Community - Final year
- Marketing Research and Consultancy Project
Optional
- Advanced Topics in Consumer Behaviour
- Brand Strategy
- Business-to-Business Marketing
- Critical & Creative Communications
- Global Marketing Management
- Managing Marketing Innovation
- Marketing of Services
- Strategic Marketing
- Strategic Negotiation : Making Sustainable Deals
- The Management of Marketing
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research
Additional information
Marketing (Study Abroad) : BSc Hons : N502