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Máster en Marketing Digital & E-commerce Part Time
Master
In Barcelona ()
Description
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Type
Master
This Master is taught completely in Spanish
The Part-Time Master in Digital Marketing & E-Commerce will equip you with the techniques and tools required to guarantee the profitability of projects in a world in which information and communication technologies (ICT) are constantly transforming the way in which companies relate to their customers.
Over the course of this Master, you will gain insight into the key factors of electronic commerce, such as effective digital advertising, search engine positioning, social media marketing, customer relationship management (CRM) and building a successful digital business plan.
At the end of the tuition period, you have the option to do a two-week residential program at Kean University (USA).
About this course
ONLINE STRATEGIES
Train professionals specialized in the design of communication, marketing, recruitment and loyalty strategies in online environments.
CONSUMER MOBILITY
Mastering the influence of mobility on user/consumer behavior.
DIGITAL PLANNING
Know the keys to digital planning, as well as the strategies for success and adaptation of the company to the new ecosystem.
MEASUREMENT, ANALYSIS AND OPTIMIZATION
Delve into the specific tools for measuring and optimizing results in an e-commerce business.
ELECTRONIC COMMERCE
Develop the necessary skills to master strategies and techniques for planning, designing, implementing and managing the main electronic commerce platforms.
E-LOGISTIC
Lay the foundations for the creation of effective strategies and systems in the management of comprehensive logistics services and customer service in B2C and B2B e-commerce environments.
Reviews
Subjects
- E-commerce
- Digital Marketing
- Marketing
- Social Media
- Marketing Management
- Part Time
- Business Marketing
- Media Marketing
Course programme
Positionment, social and analytics strategy
ECommerce
eCommerce global management
Digital Business
Master Thesis
Máster en Marketing Digital & E-commerce Part Time