Master of Applied Digital Marketing

Subjects

For each 8 point subject you are enrolled in, you should expect to spend 10 to 12 hours per week working on assignments and assigned readings, tutorial assistance, individual or group research/study, forum activity, workplace learning, and attending lectures, residential schools, or examinations.

If you are studying four subjects per session, this is equivalent to a full-time job. The workload for some subjects may vary as a result of approved course design.

Full subject list

Graduation requirements

As a Charles Sturt University student, throughout your course you have a responsibility to continue to develop skills in English language, literacy and numeracy as appropriate to your discipline. This ongoing development will enable you to effectively participate in your course and graduate prepared to enter the workforce.

Master of Applied Digital Marketing

To graduate students must satisfactorily complete 96 points.

Graduate Certificate in Applied Digital Marketing

To graduate students must satisfactorily complete 32 points.Full subject list
Graduate Certificate in Applied Digital Marketing

The Graduate Certificate in Applied Digital Marketing consists of one (1) core subjects and three (3) restricted electives.

Core subjects

MKT525 Digital and Social Media Marketing

Restricted Electives

Group A: Elective Academic Subjects - choose one (1) subject from:

MKT501 Marketing Management
MKT510 Customer Behaviour
MKT563 Big Data and Marketing Analytics
MKT570 Integrated Marketing Communications
MKT513 Social Marketing
MKT520 Managing Product and Service Innovation
MKT561 Services Marketing

Group B: Elective Industry Subjects - choose two (2) subject from:

MGI533 Social Platform Marketing
MGI534 Digital Social Selling
MGI535 Search Marketing


Master of Applied Digital Marketing

The Master of Applied Digital Marketing consists of eight (8) core subjects and four (4) restricted electives.

Core subjects 
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There are minimum Academic and English Language requirements for admission to Charles Sturt University courses. These requirements ensure that our students have the best chance for success. Minimum requirements can vary from country to country, so please take some time to review our entry requirements before starting your application. If you cannot find the requirements for your country please contact us.

Please note: in line with our admissions policy, if you intend to study in Australia on a student visa you must be at least 18 years old by the course start date.