MASTER OF COMMERCE BUSINESS ADMINISTRATION

OPMB1101 Paper I Strategic Management Unit I: Introduction: Concept of strategy, Meaning and Importance of Strategic Management, Strategic Management Process, Levels of strategy, Approaches to strategic decision-making ; elements of strategy. Unit II: Environmental Analysis Organisational Environment - Concept and characteristics; Components of Environment ; Organisational Appraisal - Process and Techniques; Industry Analysis; Michael E Porter's Five Forces Model; SWOT analysis. Unit III: Strategic Intent Grand Strategies - Turnaround, Disinvestment and Liquidation strategies; Growth strategies - Merger, Takeover and Joint strategies; Integration and Diversification. Unit IV: Functional Strategies and Strategic Enablers Marketing; Production; Human Resource and Finance( Elementary knowledge only); IT and strategy; Technology and R&D; Knowledge Management; Strategy and Social Responsibility. Unit V: Strategy Implementation and Evaluation: Strategic Implementation - Concept and Process; Strategic Evaluation and Control- Concept, Types of Strategic Control, Techniques of strategic control. Books Recommended 1. P.SubhaRao : Business Policy and Srategic Management, Himalaya Publishing House, Bombay. Rajgarh – Jhunjhunu Road , Rawatsar - Kunjla , Churu 2. Azhar Kazmi; Business Policy, Tata Mc Graw Hill, New Delhi. 3. Lomash Sukul; Business Policy and Strategic Management; Vikas Publishing House, New Delhi. 4. Glen Boseman and Arvind Pathak ; Strategic Management Text and cases; John Viley & Sons; Singapore 5. Gosh P.K.; Business policy strategic Planning and Management, Sultan Chand & Sons, Delhi 6. Srivatava R.M.; Corporate Strategic Management; Pragati Prakashan; Meerut. OPMB1102 Paper II -Management Thinkers Unit I : Early Contributors : Babbage, Metcalf, Gilbreths, Robert Owen, Gantt. Unit II : Contributions of : F.W.Taylor; Henry Fayol. Elton Mayo, Barnard, Follett. Unit III : Motivational Models of : A.H.Maslow; Fredrick Herzberg; Douglas McGregor; Victor H Vroom; McClelland. Unit IV : Leadership and Decision Theorists : Herbert Simon; J.G. March; Fred Feidler; Robert Tannenbaun; Rensislikert. Unit V : Modern Thinkers : Peter F Drucker; Henry Mintzberg; Michael Porter; Garry Hamel; Tom Peters. Books Recommended 1. Mathur Navin; Management Gurus - Ideas and Insights, National Publishing House, Jaipur. 2. Singh R.N. ; Management Thought and Thinkers. 3. Sudha G.S. izcU/k fpUru OPMB1103 Paper III- Business Environment Unit-I Socio -Cultural Environment: Environment of Business: Impact of Socio-Cultural values, Business Ethics & Morality, Social Responsibility of Business, Social Audit, and Various Environmental Movements. Study of Global Business Environment. Unit-II Economic Environment: Economic systems, Economic organisations, Corporate Sector, Public Sector, Joint Sector, Unorganised Sector. Economic Infra- structures (Transport, Communication, Water & Power) Unit-III Economy & Govt: Economic role of Government- planning in India & its implications for Business Enterprises, Monetary policies, Fiscal policies, Import & Export policy, Rajgarh – Jhunjhunu Road , Rawatsar - Kunjla , Churu Unit-IV Business & Legal Environment :Main Provisions of Industries (Development & Regulation) Act 1951, Consumer’s Protection Act, 1986 Regulation of stock Exchanges and the role and functions of S.E.B.I., M.R.T.P.Act. 1969, Foreign Exchange Maintenance Act, (FEMA, 2000) Unit-V Govt. policy for foreign collaborations & N.R.I. Investments, Industrial sickness & Govt. rehabilitation policy. Budgeting , Emerging structure of Indian Economy. Book Recommended: 1. Francis : Business & Govt.; Himalaya Publishing House, Delhi 2. Bowen, Howard : Social Responsibilities of Business (Harper) 3. Clark J.M. ; Social Control of Business Tata McGraw Hill, Delhi 4. Ozbekbar, Hasan & Gane E. Tebert : Business Government (R.I. Institute of Management Service) OPMB1101 Paper- IV Managerial Economics & Management Accountancy Unit-I Managerial Economics- Concept, Nature and Scope, Role of Managerial Economics, Managerial Decisions and Economics, Micro & Macro Economics Definition, Scope and Objects of Management Accountancy, Unit-II Finanical Planning, Working Capital, Ratio Analysis. Demand Analysis, Demand Forecasting, Cost Analysis, Cost Output relationship. Unit-III Price Decision under different market structure:Pure Competition, Monopoly, Monopolistic competition, price discrimination. Theories of Profits, National Income Analysis, Economic Growth- Stages and Theories. Unit-IV Fund Flow Analysis, Cash Flow Analysis, Analysis of Long Term Capital, Capital Structure, Trend Analysis. Unit-V Preparation of Cash Budget, Capital Budget, Financial Budget, Long term Budget, Performance Budgeting, Flexible Budgeting, Break Even Analysis, Analysis of variances. Rajgarh – Jhunjhunu Road , Rawatsar - Kunjla , Churu Books Recommended: 1. Spender : Managerial Economics 2. Varshey : Managerial Economics-Sultan Chand & Sons. 3. Boulding : Economic Analysis 4. Hicks : Value and Capital 5. Meade : Economic Analysis & Policy 6. Lewis : Theory of Economic Growth 7. Nurkse : Capital Formation in Under - Developed Countries 8. Leftwich : The price system and Resource Allocation