Maximising Press & Media Coverage

Delivery method
Classroom based, maximum 5 delegates

Course description
[b]Introduction[/b]
• How the press works
• The structure of modern media

[b]What the press expects from you[/b]
• Understanding press expectations will automatically increase your success rate
• Communicating effectively with the press

[b]Designing a media strategy[/b]
• Who to contact?
• Getting the timing right
• Tailoring a press releases for different audiences
• Creating a day-to-day plan

[b]Establishing a network of press and media contacts [/b]
• Effective and practical methods of building a contacts list
• Maintaining on-going relationships

Suitable for
A one day course teaching you how to obtain the maximise press and media coverage and how to ensure that any coverage you get is positive.

Requirements
You need no previous experience to attend this course.