Social Media & Second Screens
Short course
In Shoreditch and Manchester
Description
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Type
Short course
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Level
Advanced
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Location
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Duration
1 Day
Suitable for: All TV and digital media practitioners (freelance or staff, producer or exec producer. researcher or AP) who want to learn how to make the most of social media.
Facilities
Location
Start date
Start date
Start date
About this course
Social media is about sharing, so please prepare to talk for a few minutes in the workshop about an effective use of social media in a TV campaign, or you own use of it in TV production. You will also be asked to sign a confidentiality agreement about all ideas discussed on the day.
Reviews
Teachers and trainers (1)
Mike Flood Page
Editorial Director, Illumina Digital
Course programme
Coure review:
This one-day workshop will give TV and digital media professionals the skills and confidence to make the most of Facebook, Twitter, YouTube, blogs and second screens to maximise the impact of your production and engage your audience.
Content:
This day will include:
- What we mean by social media and why it matters
- How UK broadcasters are using social media
- Second screening
- Social TV
- Crowdsourcing
- The importance of data
- The benefits and the pitfalls
- How to make the most of social media – topical case studies
- Social media expert practitioner guest speakers
- Workshop in small teams to develop a social media project & pitch it to tutor & guest speaker.
Additional information
Social Media & Second Screens