MBA MASTER OF BUSINESS ADMINISTRATION - DIGITAL MARKETING

University of East London

Master

In London

£ 11,400 VAT inc.

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Description

  • Type

    Master

  • Location

    London

  • Duration

    1 Year

This course is subject to validation.

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations, means marketing practices now rely heavily upon analysis and interpretation of digital data.

This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision making.

Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.

Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it’s accredited by the Chartered Management Institute, so you can be sure you’re learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.

Facilities

Location

Start date

London
See map
Docklands Campus, University Way, E16 2RD

Start date

On request

About this course

You'll gain a thorough understanding of the assumptions, logical structure and limitations of business, management and marketing concepts, theories and ideas. Understand the management of finance, including the use of accounting and other information systems for managerial applications. Most importantly, comprehend the role of marketing planning in terms of organisational strategy.

Develop critical thinking skills to evaluate the relevance of diverse business, management and marketing theories and concepts and apply these theories and concepts to various issues and contexts. Investigate market research designed to answer key strategic management questions.

Subject-based practical skills will teach you how to develop and implement appropriate strategies and solve complex problems using appropriate decision-making. You will be able to design and execute marketing plans that are appropriate to an organisation’s requirements.

The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average – with lifetime earnings greatly enhanced thanks to the qualification.

Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you’ll study a specialised ‘Professional Development’ module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market.

Employers see candidates with an MBA as potentially more effective and therefore valuable as they examine at business issues with a fresh pair of eyes. And with our help you will develop the analytical and problem-solving skills that will benefit you through your entire career.

MBAs are welcome in any sector anywhere in the world, and the course’s accreditation with the Chartered Management Institute will enhance your employability even further.

You will also be able to take advantage of the worldwide MBA Alumni Network, and UEL's superb careers guidance.

The qualification will enable you to go into any sector, anywhere in the world. Or if you have your own business idea and want to start up a company of your own, the knowledge, skills and qualities you develop on the entrepreneurship module will really help – and you can receive support from the university to assist your entrepreneurial ambitions.

Minimum 2:2 Honours

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Subjects

  • Decision Making
  • Master Business Administration
  • Business Administration
  • Business and Administration
  • Digital Marketing
  • Marketing
  • Managing Strategy
  • Operations and Partnerships
  • Managing Financial
  • Human Resources

Course programme

MODULES

You'll study the following core modules:
  • Managing Strategy, Operations and Partnerships
  • Managing Financial and Human Resources for Sustainable Business Success
  • Responsible Marketing in the Digital Age
  • Mental Wealth: Professional Exchange and Applied Research
  • Developing Marketing Strategy
  • Applied Digital Marketing Project
These are the optional modules:
  • Industrial Placement
  • Extended Work Project
OPTIONAL PLACEMENT YEAR

You can opt to have a placement year, gaining hands on experience in law and connecting what you've learnt at University to industry.

Additional information

Year 2 fee (Industrial Placement): £3,000

See related categories

MBA MASTER OF BUSINESS ADMINISTRATION - DIGITAL MARKETING

£ 11,400 VAT inc.

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