Media Management MSc

Course content

What will you study on the MSc Media Management?

This course covers key subjects related to the management and structure of the media and promotional industries, including the relationships between creative skills and management strategy.

There are three compulsory core modules on this course and a range of additional module options covering more specialist areas of Media Management.

Develop the ability to critically analyse the changing economic forces and regulations which direct and constrain the choices of managers within the media industries. Through a series of lectures, seminars and written assignments you will explore the key social, political and cultural factors that influence media management strategies across the public and commercial sectors.

Explore key research methods in media, culture and communication, and the practical issues that affect how they are carried out. Through in-depth discussion and experimentation with both qualitative and quantitative approaches to researching people, texts, institutions and media industries, you will develop advanced knowledge and skills that will not only enhance your learning but your future career and any further study you embark on.

This module features advanced learning in three key Media Management skills: managing technological change within media industries; leadership for creative teams; and researching for creative development.

This module will enable you to critically examine contemporary issues in the field of arts management in its global context, as a foundation for the range of pathways to arts management practice. You will engage with critical debate around the relationship between creative practice, arts management, communities and audiences, examining the impact of the industry’s structural issues, art form and external environments.

This module engages with the principles and practice of cultural events management through the production of a range of arts and music projects. Using the Kolb Experiential Cycle as the framework for learning, you will lead two or more live events projects over the course of the module, developing a sophisticated understanding of the discipline as they progress. Drawing on arts management, event management and project studies, the module will develop the advanced knowledge and skills needed to plan, finance and manage commercial and subsidised music and arts events.

This module is concerned with both entrepreneurship and the creative economy. You will think critically about the challenges and opportunities facing new ventures in the sector, both in terms of specific business models and the broader socio-economic context. Attention will be paid to issues of diversity and equality, as well as to the legal and political context in which the ‘creative industries’ operate and, indeed, are defined, both in the UK and internationally. You will examine the ways in which funding, networks and markets are linked to entrepreneurial activities, studying the social entrepreneur and ‘lifestyle entrepreneur’ alongside those ventures with the potential for high growth.

This module explores how to capture an audience with creative writing using today’s plethora of on and offline communication tools, equipping you with the knowledge to identify and target markets and manage different types of text outputs, individually and collaboratively.

This module provides you with hands-on experience in the key elements of the filmmaking process and the insight to match. Working from script through to production and direction, you will learn what informs key artistic and economic decisions, whose responsibility these decisions are and how they are applied.

Through the development of your own moving image project – whether a video installation or a mobile experience - you will learn about a range of practices and start to push the boundaries of what we understand as moving image.

The aim of this module is to develop your systematic knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate your learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.

The aim of this module is to develop your ability to measure, predict, and critically evaluate key performance indicators of brands. You will collect and analyse data, and then prepare reports and communicate the results of the data analysis in order to assist decision-making and strategy development.

The aim of this module is to equip you with the key skills for understanding the complex nature of city, region and nation brands. Beginning with an overview of the nature of places, the module introduces the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

Please note, this module is not offered in 2017/18

The ability to communicate in culturally diverse settings has become a key prerequisite of successful global brands. This module examines the discipline of cross-cultural communications in relation to global marketing. It is concerned with the development, implementation and evaluation of marketing communication activities across a diverse range of cultural settings. You will consider how cultural values influence, and can be reflected in, global communication programs for both ‘goods’ and ‘services’ markets. Message creation, execution and the available vehicles of message distribution will be evaluated across different cultural contexts. Through exposure to a wide range of real-life examples, you will be able to design comprehensive communication solutions to boost brand shares globally.

Your final dissertation is an opportunity for you to take all the knowledge and skills you have acquired in the preceding modules and apply them to a substantial project and/or written dissertation. You can choose one of two options: either a 12,000 word written piece on a chosen area of Media Management or an industry report (4,000 words) and a smaller dissertation (8,000 words).

You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.