Messaging & Working With the Media
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Duration
3 Months
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Start date
Different dates available
You have spent hours of time and money on your business. Now it’s time for everyone to know about you. But it’s not that easy. We have to grab the attention of the media by sending them something that is worth talking about. We should always look for the human element … the media wants to be able to tell stories, and stories are best told relying on the human element. This online learning episode includes the important tips on how to let the world know about the business.
Facilities
Location
Start date
Start date
About this course
The main motive of ‘Messaging & Working With the Media’is to make the learner understand the techniques to approach the media with a compelling story about the business. 1.Know your audience – who are you targeting? It’s not the media – the media is simply the platform to get to your key audience, 2.Know your key messages – aim for 3 key points that you will hammer home in every interview … with human stories to back up each key message, 3.Look the part – being on camera is different than everyday style … make sure your on-camera ‘look’ does nothing to distract the viewer from your message and your eyes, 4.KISS – keep it simple stupid! Always boil down messages to simple themes in everyday language – no jargon, no complicated thoughts or messages.
Anybody can apply
Reviews
Subjects
- IT
- Public Relations
- Media Relations
- Video Production
- Video Camera
- Video Studio
- Advertising
- Public
- Media
- Press
Course programme
Additional information
Messaging & Working With the Media