MSc Business Analytics

1. Demonstrate an in-depth understanding and the ability to use modern technologies, techniques and methods in business analytics to develop both technical and management solutions to a variety of business problems.


2. Analyse strategic issues using data to inform decisions, measure accomplishments against goals, improve accuracy, business efficiency and other key business objectives.

3.Undertake an analysis of complex business-related data independently of current knowledge in the subject matter and apply this in a range of business contexts.

4. Critically analyse, synthesise, and solve complex issues, challenges, and problems relating to business and management that impact at functional or operational levels.

5. Evaluate the role and contribution of integrative strategic approaches and the use of business intelligence and analytics frameworks as key elements in the strategic planning process.

6. Synthesise relevant critical thinking through academic research completing an
independent research project/dissertation at Master’s level.

The course aims to develop future business professionals whose unique understanding of data and analytics will fill a much-needed gap in various business and management sectors, making them hugely desirable employees. They will understand the importance of big data, business intelligence and analytics, and know how this new discipline relates to an organisation’s key business functions, management, and business strategy. Potential graduate careers include business analyst, financial analyst, marketing analyst, data analyst, project manager, business consultant.

A Undergraduate Honours Degree (2:2 or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above.

A reference from a tutor who has supervised the applicant’s undergraduate studies

Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.

The MSc Business Analytics is an internationally recognised postgraduate qualification for professionals who wish to expand and develop their skills and knowledge in the area of business analytics, business intelligence and big data, whilst supporting this knowledge with a firm grounding in business management.

This exciting and innovative Business Analytics programme seeks to bridge the gap between business and data science. This programme prepares students to fully understand how new disciplines, techniques, and approaches based upon big data, business intelligence, and business analytics can improve a business’s operational efficiencies. The course is designed to develop each student’s understanding of operational decision making, and how it can inform and direct business strategy. The programme is designed for students who want to embark on an in-depth study of how business analytics, business intelligence and big data can be applied throughout a business and to develop analysis and evaluation skills that can be applied to real-world situations.