MSc International Marketing
Master
In City of London
Description
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Type
Master
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Location
City of london
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Duration
15 Months
Course summary
Overview
The MSc in International Marketing is designed for graduates and business professionals who have some marketing experience or for others considering starting a new career in marketing and for those who have a real interest in specialist areas.
Why choose this course?
The course will help you launch or develop your career in marketing with the benefit of a broad understanding of topical contemporary marketing issues.
You will study a diverse range of areas – from the new digital landscape to sustainable marketing challenges and global opportunities.
We also aim to help you develop professionally by combining intellectual, analytical, strategic and critical thinking skills with professional drive and ambition.
This will prepare you to become an entrepreneur or succeed in businesses across the world.
You will also gain practical experience during a project focusing on a real life marketing problems.
Tutor information
Our academic staff have an enviable blend of theoretical knowledge and real-world experience. Their knowledge is extensive, current and, most importantly, transferable with over 100 years of combined industry experience in areas such as:
Logistics
Finance
Tourism
IT
Manufacturing
leadership.
The Claude Littner Business School
The University of West London is proud to offer students the opportunity to study at the Claude Littner Business School. We have strong links with national and international employers and our graduates find employment in multiple sectors – often in senior positions.
We’re a leading provider of national and international business and finance education – we can give you the knowledge and skills to flourish and to get your ideas off the ground.
When you graduate from the Claude Littner Business School, you join an ever-growing and impressive list of alumni.
The business school was launched by Alan Sugar in 2014 and named in honour of the University alumnus Claude Littner.
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About this course
Entry requirements
You will need one of the following:
- lower second honours degree (2:2 or overseas equivalent).
- diploma from the Chartered Institute of Marketing.
- work experience is desirable.
Applicants with:
- a Postgraduate Diploma from the Chartered Institute of Marketing will be exempt from the core module Strategic Marketing Management.
- non-relevant degrees (eg modern languages/music) will be required to complete one module in marketing and one in research methods before progressing to the masters.
- work experience but no formal qualifications that are assessed as...
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Subjects
- Marketing
- International Marketing
- International
- Global
- Finance
- University
- School
- Project
- Business School
- Logistics
Course programme
During this course you will undertake the following modules:
Semester One:
Global Marketing
Digital and Social Media Marketing
International Advertising and Corporate Communication
Optional modules:
Employment law
Corporate Responsibility
Project Management
New Venture Development.
Semester Two:
Diversity in Consumer Behaviour
Strategic Marketing
Brand Management in Different Cultures
*Research Methods part of the International Marketing Project
optional modules:
Contemporary Marketing Challenges
Logistics and Supply Chain Management
Corporate Financial Management.
*You will study International Marketing Project during your second semester. You will have from January to May to complete the project which would allow you 15 months to complete the course.
MSc International Marketing