MSc Marketing and Brand Management
Postgraduate
In Colchester
Description
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Type
Postgraduate
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Location
Colchester
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Duration
1 Year
About the course
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?
Modern marketing requires a global mind-set
Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences
At Essex, we equip you with the skills that organisations demand in a complex global economy
On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context
We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally
You develop visual literacy and the capacity to think creatively and independently
You gain an in-depth knowledge of areas including:
managerial and cultural perspectives on marketing
branding and consumer behaviour, including cultural considerations
strategic brand communication
corporate marketing strategy
MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools
We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- Global
- Brand Management
- Communication Training
- Branding
- Marketing Strategy
- Consumer Behaviour
Course programme
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core and optional module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
Year 1
Dissertation
Management and Organisational Behaviour
Research Methods in Management and Marketing
Strategic Brand Communication
Consumer Behaviour (optional)
Perspectives on Marketing
Corporate Marketing Strategy (optional)
Teaching
Tailor the content of your course to more closely fit your interests and aspirations
Courses focus on practical applications and links with industry
We run an open seminar series
Assessment
Regular assessment is by coursework, presentations, case studies, group work, tests and examinations
Dissertation
You submit a 15,000 word dissertation
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Additional information
MSc Marketing and Brand Management