MSc Marketing and Brand Management

Postgraduate

In Colchester

£ 10,200 + VAT

Description

  • Type

    Postgraduate

  • Location

    Colchester

  • Duration

    1 Year

About the course
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?
Modern marketing requires a global mind-set

Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences

At Essex, we equip you with the skills that organisations demand in a complex global economy


On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context

We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally

You develop visual literacy and the capacity to think creatively and independently


You gain an in-depth knowledge of areas including:
managerial and cultural perspectives on marketing
branding and consumer behaviour, including cultural considerations
strategic brand communication
corporate marketing strategy
MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools

We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world

Facilities

Location

Start date

Colchester (Essex)
See map
Wivenhoe Park, CO4 3SQ

Start date

On request

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Reviews

Subjects

  • Marketing
  • Global
  • Brand Management
  • Communication Training
  • Branding
  • Marketing Strategy
  • Consumer Behaviour

Course programme

Example structure
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core and optional module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
Year 1
Dissertation
Management and Organisational Behaviour
Research Methods in Management and Marketing
Strategic Brand Communication
Consumer Behaviour (optional)
Perspectives on Marketing
Corporate Marketing Strategy (optional)
Teaching
Tailor the content of your course to more closely fit your interests and aspirations
Courses focus on practical applications and links with industry
We run an open seminar series
Assessment
Regular assessment is by coursework, presentations, case studies, group work, tests and examinations
Dissertation
You submit a 15,000 word dissertation
Previous
Next

Additional information

Our Masters students join us from more than 40 countries, so you join a lively, international community This course is also available to study part-time and you may be eligible for scholarships and discounts Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU “I did my undergraduate degree at Essex and felt comfortable here, so I decided to stay for my Masters The teaching is excellent and I love the facilities in the new business school building After I graduate, I’ll be joining the John Lewis graduate buying scheme It’s an opportunity I wouldn’t have had without my Masters or the extra-curricular activities I’ve been involved with ” Chloe Mongelard, MSc Marketing and Brand Management Our expert staff As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance Specialist facilities This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café You can also access study skills workshops and advice from the EBS Learning Team The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies Your future This course...

MSc Marketing and Brand Management

£ 10,200 + VAT