MSc Marketing

Programme overview
This new programme, accredited by the Chartered Institute of Marketing (CIM), has been designed for graduates who aspire to a career or advanced study in marketing. It will prepare you to respond to the challenges posed by today's global business environment, both on and off line. There are three different degree awards available, giving you the option to focus on strategy and business development or digital, or to follow a more general degree programme.
You’ll also have the opportunity to gain professional marketing qualifications through the CIM Graduate Gateway programme. Students graduating from the MSc Marketing will receive exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing and one exemption for the Level 6 Diploma in Professional Marketing. As the MSc Marketing programme enables students to obtain these CIM qualifications, which are highly sought after by employers, graduates will be ready for a successful career in marketing.
This is a specialist programme so some academic experience in marketing is required through a prior degree that contains some exposure to business, marketing or management. We are also seeking students who have a curious and creative mind and possess a genuine interest in the subject.
By joining this programme you will find yourself part of a dynamic and diverse body of students and staff at the University's School of Economics, Finance and Management. You will be taught by experts, most of whom are actively engaged in pioneering international research and consultancy at the highest level. Our school was ranked sixth in the UK for its research impact, reflecting how our expertise is shaping policy and practice across the world.