Neuromarketing: Marketing Meets the Brain!
Course
Online
Description
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Type
Course
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Methodology
Online
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Different dates available
How much do you think about what you buy? Marketing uses subconscious triggers to keep us buying more and more. This course will show you how to be a switched on consumer, by applying neuroscience principles to help you ask yourself questions before you reach into your pocket. That is the essence of neuromarketing!Neurocognitive and Behavioral Expert, Gregory Caremans draws on some of the latest neuroscience and psychology research to break down the meaning behind the messaging. He will give an understanding of the relationship between our conscious and subconscious decision making, and the marketing strategies that play on them.Through a series of entertaining but informative videos, using real life contexts, you will begin to notice patterns of behaviour from both a consumer and marketing perspective. Learn how to question want vs need when faced with persuasive advertising campaigns.By understanding the emotional triggers in our own minds, through the principles of neuroscience, we can become empowered to make better choices.
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About this course
Understand the working of our subconscious mind A fun way of seeing through marketing tactics in ads, and point of sales Learn simple rules of to avoid falling for impulse buying
Anyone
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Subjects
- Marketing
- Neuroscience
Course programme
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Introduction
The ‘Neuro' Behind The ‘Marketing'
Using Our Instinct
Survival Instincts
Practice Survival
We are Emotional Beings
Our Learning Experiences
Marketing And The Dopamine Rush
Practical Exercise
Context
Three TYPE_IDs Of Context
Context In Marketing
The Voice In Our Head
Take Control
Ego Depletion
Conclusion
Conclusion
Quiz
Part 1
Part 2
Part 3
Part 4
Part 5
Neuromarketing: Marketing Meets the Brain!