Online Advanced Certificate in Public Relations

PR Academy

Postgraduate

Online

£ 2,390 VAT inc.

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Description

  • Type

    Postgraduate

  • Methodology

    Online

  • Duration

    9 Months

Suitable for: You are interested in pursuing a career in PR. You have been working in the PR industry at fairly junior levels for at least two years. You are working in any field of Public Relations, for example media relations, internal communications, public affairs and would like your first professional qualification. You like the idea of being able to work at your own pace. You want flexibility, but you also want to be able to study and interact with others

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Teachers and trainers (1)

Ann Pilkington

Ann Pilkington

Co-founder, PR Academy

Ann's early career was in journalism, moving into PR with major blue-chip companies including the AA, BT, The Woolwich bank and Barclays. As an independent communications consultant, she specialises in leading communications on major change programmes within the public sector. She holds a Masters in Public Relations from the University of Stirling, City and Guilds Further Education Teacher’s Certificate and the Communications, Advertising and Marketing Diploma (CAM).

Course programme

Unit 1: Managing PR, including:

  • History and development of PR practice
  • Relationship to other communication areas
  • Introduction to media relations, internal communications, public affairs,
    corporate responsibility and financial PR
  • Systems theory
  • Organisational culture and structure, and management theory
  • Communications theory and models

Unit 2: PR in Action, including:

  • Campaign planning: targeting publics, developing messages and selection channels
  • Media relations: writing press releases, media interviews, press launches and preparing for media coverage
  • Internal communication: employee engagement, internal communication
    and change, preparing briefings, speeches and presentations

Unit 3: Professional development

  • Management skills, organising and managing effective meetings, time management, presentation skills, negotiating and problem solving.

See related categories

  • Public Relations Postgraduate Degrees
  • Distance learning Public Relations Postgraduate Degrees

Online Advanced Certificate in Public Relations

£ 2,390 VAT inc.

The best Public Relations courses

See all

See all