Online Copywriting

Studies have consistently found web pages that follow online copywriting best practice perform better than those that do not. Web pages need to follow online copywriting best practice in order to communicate intended messages and prompt desired actions effectively. This one-day workshop will present well-proven techniques to improve the quality of your online copywriting.

How to use the four main areas of online copywriting: legibility, layout, language and logic to draw attention to key company messages and ensure that they are clearly understood. You will also cover online copywriting subgenres including newsletters, search engine optimisation and accessibility and learn about structuring content between different web pages, as well as on an individual page.

The course covers the four main areas of online copywriting:

• Legibility – making text comfortable to read from a screen

• Layout – designing text to draw attention to your key messages

• Language – ensuring your message is understood

• Logic – structuring content between different web pages, as well as on an individual page

We will also cover particular sub-genres of online copywriting including:

• Email newsletters

• Search engine optimisation

• Accessibility