Online Diploma inPublic Relations
Postgraduate
Online
Description
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Type
Postgraduate
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Methodology
Online
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Duration
9 Months
Suitable for: You are an experienced PR professional without an industry specific qualification. You are working in any field of Public Relations, for example media relations, internal communications, public affairs. You want to learn about the strategic roles and functions of the public relations practitioner. If you want the flexibility to study when and where you want. You like the idea of being able to work at your own pace. You want flexibility, but you also want to be able to study and interact with others
Reviews
Teachers and trainers (1)
Ann Pilkington
Co-founder, PR Academy
Ann's early career was in journalism, moving into PR with major blue-chip companies including the AA, BT, The Woolwich bank and Barclays. As an independent communications consultant, she specialises in leading communications on major change programmes within the public sector. She holds a Masters in Public Relations from the University of Stirling, City and Guilds Further Education Teacher’s Certificate and the Communications, Advertising and Marketing Diploma (CAM).
Course programme
Unit 2.1: PR theory and practice (Professional knowledge), including
- Introduction to public relation practice and study
- Public relations theory – an overview
- Public relations in society – the wider context
Unit 2.2: PR planning and management (Vocational skills), including
- Introduction to public relations planning in theory and practice
- Strategic PR planning and organisational objectives
- Strategic publics
- Strategic media planning
- Research and evaluation
Unit 2.3: Reflective Practice (Personal development), including
- Project design
- Research tools
- Personal reflection
Online Diploma inPublic Relations