Part time Assessing Marketing Env. Prof Cert Unit

Course

In Tonbridge

£ 350 + VAT

Description

  • Type

    Course

  • Location

    Tonbridge

This course leads to Module 2 of the CIM Professional Certificate in Marketing: Assessing the Marketing Environment". The other three modules of the qualification are offered separately by the College. The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing.

Facilities

Location

Start date

Tonbridge (Kent)
See map
Brook Street, TN9 2PW

Start date

On request

About this course

The CIM Professional Certificate in Marketing is the equivalent to the first year of a foundation degree. Therefore, in order to be considered for entry to this course you will need to hold one of the following: A minimum of two 'A' Levels CIM Introductory Certificate in Marketing (Level 2 or 3) NVQ or SVQ Level 2 in Marketing (UK only) NVQ or SVQ Level 3 in any other subject (UK only) International baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4 If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

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Course programme



Assessing Marketing Env. Prof Cert Unit
This course leads to Module 2 of the CIM Professional Certificate in Marketing: "Assessing the Marketing Environment". The other three modules of the qualification are offered separately by the College; for further details. The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The qualification is ideal for junior marketers and those working in marketing support roles (like personal assistants). However, it is also targeted at individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The typical profiles of people who might take this qualification could include:

  • Marketing assistants
  • Marketing co-ordinators
  • Marketing executives
  • Marketing managers in SMEs without formal marketing qualifications
  • Non-marketers with aspirations for marketing
  • Existing marketers wanting to become more specialist
  • On completion of the full qualification (i.e. all four modules), you should be able to:

    • Understand the function and fundamentals of marketing in some depth including how to write and execute a marketing plan
    • Know the many different ways of understanding and communicating with customers, and the function these methods serve
    • Understand your organisation
    • 's marketing environment, its many constituent parts, and how they work in unison
    • Apply practical knowledge including the collecting and analysing of data, and the establishment of marketing budgets



    Course Content:
    The aim of this module is to provide an understanding of the nature and scope of the internal and external marketing environment with broad consideration of the impact of international and global marketing. The module addresses the key characteristics of the marketing environment and assesses the impact of market forces that are uncontrollable and how an organisation responds to them. By the end of this module you should be able to:

    • Explain the nature and scope of the internal marketing environment, including the resource perspective
    • Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
    • Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of it together with its drivers and challenges
    • Assess the importance of and potential impact on a market oriented organisation of key trends in political, economic, social, technological and legal
    • /ethical/regulatory environment
    • Consider the implications for organisations pursuing both economic and environmental sustainability as part of its agenda for CSR



    Awarding body:
    Chartered Institute of Marketing (CIM). Further information regarding all CIM qualifications, including this course, Students should allow for the following additional costs: Prices shown are for 2008/9 acedemic and are subject to change for 2009/10. CIM module assessment fee: 55 (payable direct to CIM). This is the assessment fee for the 2008/9 academic year and is liable to change for future years. CIM membership fee: 120 (payable direct to CIM). This is the annual CIM student membership fee for the 2008/9 academic year and is liable to change for future years. Text-books and the CIM recommended reading list will be suggested by your lecturer at the start of the course.

    Entry Requirements:
    The CIM Professional Certificate in Marketing is the equivalent to the first year of a foundation degree. Therefore, in order to be considered for entry to this course you will need to hold one of the following:

    • A minimum of two
    • 'A' Levels
    • CIM Introductory Certificate in Marketing (Level 2 or 3)
    • NVQ or SVQ Level 2 in Marketing (UK only)
    • NVQ or SVQ Level 3 in any other subject (UK only)
    • International baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4

    If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

    Entry Process:
    An interview with the course leader will be arranged at the earliest opportunity after receiving your application.

    Assessment:
    This module of the Professional Certificate is assessed by formal examination.

    Progression Routes:
    Successful completion of the full Professional Certificate in Marketing qualification can lead to entry to the CIM Professional Diploma in Marketing offered by the College.

    Career Options:
    The Professional Certificate in Marketing is intended primarily for people taking on an assistant or supporting role in sales or marketing.

    Fees

    Year : Description : Under 19 : Over 19 & on benefits : Over 19 : Overseas
    09/10 : Tuition : £350.00 : £350.00 : £350.00 : £350.00
    09/10 : Material : £10.00 : £10.00 : £10.00 : £10.00
    09/10 : Exams : £0.00 : £0.00 : £0.00 : £0.00
    09/10 : Trips : £0.00 : £0.00 : £0.00 : £0.00
    09/10 : Kit : £0.00 : £0.00 : £0.00 : £0.00
    Fees subject to change please enquire on application. For courses lasting more than one year, please note that the fees given above are for the first year only. Similar fees will be due for each subsequent year of the course and will be subject to an inflationary increase on the first year fees.

    Sessions

    Year : Full or Part-time : Level : Start date : End date : Day : Start time : End time
    09/10 : PT : Further Education : 12/1/2010 : 9/3/2010 : Tuesday : 18:30 : 21:30

    Part time Assessing Marketing Env. Prof Cert Unit

    £ 350 + VAT