Get into Marketing

If you're seeking a job in marketing as an administrator or secretary, this is the programme for you.
This training course, a module from our Business IT Diploma With Marketing diploma course, provides your first step into the fast moving world of the marketing department.
This course will give you the knowledge and confidence to search for much sought-after marketing jobs.
To get the most out of this marketing course, you'll need experience of using Windows, Word and Excel to proficient level together with Publisher 2003. Some experience of using the Internet and Mail Merge will also be useful.
You'll need to invest approximately 12 study hours at Pitman Training in Kent and London where you'll cover 5 in-depth lessons.
What Is Covered.
Lesson 1:
The importance of marketing, company case studies , market research, competitor research.
Lesson 2:
The product life cycle, product strategy, place strategy, pricing strategy, promotion strategy.
Lesson 3:
The importance of advertising, creating an ad, different direct marketing techniques, press releases.
Lesson 4:
Marketing on the World Wide Web, attending and exhibiting at trade shows.
Lesson 5:
The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing.