Edinburgh Business School

Part Time MBA with Specialism in Marketing

Edinburgh Business School
In Edinburgh

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Important information

Typology MBA
Location Edinburgh (Scotland)
Duration 24 Months
  • MBA
  • Edinburgh (Scotland)
  • Duration:
    24 Months

Whether you choose to study on campus, with an Approved Learning Partner or through distance learning, the MBA with Specialism in Marketing adds further depth to your MBA. It allows you to meet very specific career requirements and gain a deeper understanding of the subject.
Suitable for: Ideal If you would like to study for a prestigious MBA while continuing your full-time career.

Facilities (1)
Where and when



Edinburgh (Midlothian/Edinburghshire)
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Heriot-Watt University, EH14 4AS


On request

To take into account

· Requirements

* A recognised first- or second-class honours degree, or a qualification deemed to be equivalent, or passes in three of the MBA courses (one of which must be core). * A minimum of two years' post-qualifying full-time work experience of a relevant nature. * If English is not your first language, you must also provide evidence of competence in English language

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Course programme

Over a period of two years, you'll attend intensive seminars in Edinburgh, held between Thursdays and Sundays, where you will meet teaching staff and your fellow students. You will have the opportunity to enhance your learning through shared ideas and experiences.All on-campus teaching in Edinburgh is delivered in the English language.When you come to Edinburgh, you'll soon realise what a beautiful place it is. Here on our campus at Heriot-Watt University, Edinburgh Business School offers a relaxed, attractive environment for students - to learn, to socialise. In the part-time Master of Business Administration, you spend most of the year studying from your own home, then you come together with your fellow students for a number of four-day intensive seminars and two-day revision sessions.Cohorts of executives from major corporations have attended the highly regarded part-time 'consortium' programme that forms the model for our Executive MBA programme. These include: Agilent Technologies, Dawson International, Ernst & Young (Italy), Hewlett-Packard, Lloyds TSB, Pearson Education, the NHS, Scottish Widows and Scottish Power.After completing three courses, you are eligible for a Postgraduate Certificate in Business Administration, and after six courses for a Postgraduate Diploma in Business Administration. The certificate and diploma awards are formal recognition of your progress; they can also be used as exit awards. Specialist awards are available at MBA level depending on your choice of courses.
  • Core courses
    • Accounting
    • Economics
    • Finance
    • Marketing
    • Organisational Behaviour
    • Project Management
    • Strategic Planning
Marketing specialist elective courses
  • Consumer Behaviour
  • International Marketing
  • Marketing Channels
  • Marketing Communications
  • Marketing Research
  • Negotiation
  • Quantitative Methods
  • Principles of Retailing
  • Sales Force Management
  • Services Marketing

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