Persuasion Psychology: Methods & Approaches
Course
Online
Description
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Type
Course
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Methodology
Online
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Start date
Different dates available
Do you feel you lack an ability to persuade, influence and get your opinions properly heard? This course will allow you to maximise your persuasive abilities by using the smartest psychological techniques that are shown to best influence behaviour.You will be led through the cutting edge of persuasion psychology by Andy Luttrell Ph.D, a social psychologist and Visiting Associate Professor of Social Psychology at the College of Wooster. Andy has taught over 20,000 students to improve their lives by harnessing the latest in psychological research. In this course he will take you through the science, and the practical steps behind becoming a master persuader with dedicated sections on messaging, confidence, likeability and much more!It's time to get your voice heard. Take this course today to stop being invisible, and instead become an opinion shaper.
Facilities
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About this course
54 lectures containing 3.5 hours of video content and supporting PDFs Free quiz to help you consolidate your persuasion skills Use scientifically tested techniques to become a master persuader Increase your influence and persuading skills in your workplace, friendship group and throughout your whole lifeÂ
Anyone
None
Reviews
Subjects
- Psychology
- Voice
- Motivation
- Works
- Communication Skills
- Confidence Training
- Social Skills
- Social Psychology
- Professor Training
- Persuasion Psychology
Course programme
Intro
Say hi to your fellow students!
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Introduction to Persuasion Science
How Persuasion Research Works
Introducing a General Model of Persuasion
Introducing a General Model of Persuasion
Understanding \Attitudes\" and \""Attitude Change\""
A Short History of Persuasion Science
Two TYPE_IDs of Variables
Attitude Strength
The Model All Together
When Will People Think About Your Message?
Introducing the Key Determinants
\""Motivation\"" and \""Ability\""
An Example of \""Motivation\""
An Example of \""Ability\""
Personality and Thinking (\""Need for Cognition\"")
Handout - Need for Cognition Scale
Review of Motivation"
Persuasion Psychology: Methods & Approaches